Home » Best growth hacking books: Must-reads from the FindThatLead bookclub!
Creative yet coaxing, complex yet complicit, growth hacking is an intriguing concept. To put it in simple terms, growth hacking is a marketing concept applied behind the small businesses that want quick growth in a short span of time. There are two main tenets of growth hacking: creativity and budget. A growth hacker needs to be a curious individual who can break the boundaries and create growth strategies for baby businesses and is not afraid to take calculated risks. So if you’ve been wanting to learn all about this strategy from the best growth hacking books, this post is for you.
Conformity is the jailer of freedom and the enemy of growth. – John F Kennedy, 35th President of the United States of America
Reading can open your brain layers and push you towards newer wavelengths. As a growth hacker too, you can learn a lot, if you know where to look between the pages.
Now to search for the right books to read can be overwhelming. There are all too many – some good, some just about okay and some that have nothing to do with growth hacking other than their title!
So we decided to list down the best growth hacking books for you – coming straight from the book club we have in the team. These are growth hacking books that we encourage each other to read.
PS. This is an ever-evolving list. If you have a growth hacking book you’d like to recommend to us, please drop a comment or reach out to us!
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Growth Hacking Guide 1 – Traction: How Any Startup Can Achieve Explosive Customer Growth
Authors: Gabriel Weinberg & Justin Mares
Popular reviews suggest that this is the small and smart book which every growth hacker should lap it up. This book offers no less than nineteen channels that can be utilized to establish a customer base. Additionally, it also offers a framework that can help you determine which channel would work best for you. If you want to hack your business growth and divert it your way, this is the inside scoop that you need.
Growth Hacking Guide 2 – Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Author: Ryan Holiday
How do you create a movement around your product if you are a new brand with zero budget? The answer is growth hacking. It’s a fairly common practice with just an uncommon mention. The mantra of growth hackers is scary yet simple: creating something out of nothing. This book by Ryan Holiday, famous American marketer and author, is a gateway into the world of this practice that can surely turn your business around.
Growth Hacking Guide 3 – The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry
Author: Ross Davies
SAAS, software, tech; be it any B2B industry, this book tells you how to implement the tricks of growth hacking into your business if you have just started out. Moreover, how to implement it successfully. Paper planes are fickle, but if you know how to aim right, they can fly your ideas well enough towards execution. From getting clients to spend 10x with you, to growing the business 50% in a span of five years, this book has got it all.
Growth Hacking Guide 4 – Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Every business aims to engage customers and everyone who is a part of it strives to do so. The question is; how smartly and efficiently can it be done? The answer lies in growth hacking. From answering what makes certain products appealing and others not to creating the Hook Model, Nir Eyal answers each and every question for those who aspire to build their base from nil.
Growth Hacking Guide 5 – Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves
Author: Adam L Penenberg
The advent of the internet has opened numerous avenues for everyone. If you can create a product and passionate about selling, there are tools that can tell you how to do it right. A viral loop is a growth hacking concept that taps the core of digital media, i.e. virality. What makes something tick and the other thing not? How have some of the biggest brands have established their presence and created a customer base with the help of this concept? Adam L Penenberg answers this and a lot more in this book.
Growth Hacking Guide 6 – Contagious: How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
As the name suggests, this book enunciates on the basic growth hack of how you can harness the power of digital media. Instead of a humongous budget, you need the courage to hack into the growth of your business by trusting into your idea. Does every idea go viral on social media? No. Then why do some catch up right from the start while others fizz out? The answer can be found in this handy guide written by Jonah Berger, an expert of the word of mouth marketing and a professor at Wharton School of the University of Pennsylvania.
Growth Hacking Guide 7 – Don’t Make Me Think, Revisited: A Common Sense Approach to Web & Mobile Usability
Author: Steve Krug
This is a revisited and revised edition of the original work by the same author, ‘Don’t Make Me Think.’ If you wish to understand the principles of information design and intuitive negotiation in a witty manner, this should be your pick. It will guide your thoughts and transform them into a sellable idea, thus making your growth hacking strategy a better and smart one. This edition comes with updated examples and newer chapters, two decades after the original came out. It’s still as relevant.
Growth Hacking Guide 8 – Zero to One: Notes on Start Ups, or How to Build the Future
Author(s): Peter Thiel with Blake Masters
Growth hacking is the concept which enables one to go from nil to zenith. This book tells you exactly that. How to bring about something new in the market? Bill Gates already made an operating system and many others after him. Jeff Bezos revolutionized online marketing and many came after him as well. What idea is brewing inside your head? What’s more, how can you monetize that idea and create a customer base quickly? All the questions are answered here.
Growth Hacking Guide 9 – Hacking Independence: 40 Freelance Growth Hacking Tips To Try Right Now
Author: AND CO.
Growth hacking ensures that your idea evolves into a business, in a quick manner and with the minimal or zero cost. Here is the chance to read the words of pros. Here are 40 tips on how you can implement growth hacks easily, especially if you are a freelancer who is just starting out and trying to penetrate an already crowded market.
Growth Hacking Guide 10 – Lean Analytics: Use Data to Build a Better Startup Faster
Author: Alistair Croll, Benjamin Yoskovitz
Another growth hacking technique is learning the art of lean analytics. Get rid of the fear that you’d build something no one would want. This book is your complete guide in validating real problems, finding solutions, establishing a customer base, and more, with the help of real case studies and numerous interviews.
Growth hacking is the future, with growth hackers holding the helm. It’s time to use this tactic to give your idea the business spin it needs, with these wise words leading your way.
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