Do you have an email list? If not, you’re missing out on a powerful way to connect with your customers and grow your business.
Email marketing is one of the oldest and most effective forms of online communication. It allows you to reach a large audience quickly and easily, and it gives you the ability to track how your messages are being received.
In this post, we’ll share 10 ways how email marketing can help your business grow.
Why Email Marketing?
Some people might question if email marketing is overrated or outdated. However, the numbers don’t lie.
Here are some recent statistics that show the power of email marketing:
- Email marketing ROI was 4,200% in 2019
- The number of email users is projected to grow from 4.2 billion to 4.5 billion by 2025
- The number of emails sent and received per day is growing at a rate of 4% every year
- 51% of consumers prefer communicating with brands via email
- The average unsubscribe rate was only 0.1% in 2021
With numbers like these, it’s hard to ignore the potential that email marketing can have for your business. Of course, email marketing is only effective if it’s done correctly. This means understanding your audience and what they want to see from you.
If you are not using email marketing or you are hesitant to give it a try, don’t worry. In the next section, we will give you 10 reasons why email marketing can help your business grow.
How can email marketing help your business grow?
There are many ways that email marketing can benefit your business. Here are 10 examples you can start using today:
1. Email marketing is an affordable way to reach a large audience
Do you know how much you are spending on ads or other marketing initiatives?
If you are like most businesses, you are spending a lot. The good news is that email marketing is very affordable. In fact, it’s one of the most cost-effective ways to reach your target audience.
Let’s say you have built a list of 1,000 subscribers. If you send out a monthly email newsletter, that’s 12,000 emails per year. If your average cost per email is $0.10, you are only spending $1,200 per year on your email marketing campaign.
The upside is that recurring customers and organic growth will help you offset some of these costs. In other words, email marketing can pay for itself over time.
According to studies, it costs 3-14 times more to acquire a new customer than it does to sell to an existing one. This means that email marketing is not only affordable, but it’s also one of the most effective ways to grow your business.
2. It allows you to personalize your messages and target specific customers
Personalization is key when it comes to email marketing. It can be the difference between a successful campaign and a flop.
Email marketing allows you to personalize your messages in a way that other marketing channels cannot. This means that you can target specific customers with relevant messages that are more likely to convert.
For example, let’s say you own a coaching business. To ensure your courses are marketed successfully, you could segment your list by those who are interested in business coaching and those who are interested in personal coaching.
You can then send each segment different emails that are tailored to their specific needs. This type of personalization is not only more effective, but it’s also more efficient.
It will save you time in the long run because you won’t have to send out generic messages to your entire list.
Or, if you are selling a new product, you can target customers who have previously shown an interest in similar products. The possibilities are endless.
The team at Solitaired, a card game platform, began sending personalized emails on win streaks and win percentages for their main solitaire games. They found this increased games played per user by 10% because of the relevancy of the message.
The bottom line is that personalization allows you to create a more intimate relationship with your customers and build trust over time. This can lead to more sales and loyal customers in the long run.
3. Emails are easy to track, so you can see how well they’re performing
Email marketing is one of the most measurable forms of marketing. This means that you can track how well your emails are performing and make necessary changes along the way.
For example, you may keep track of the following:
- Open rates: How many people opened your email?
- Click-through rates: How many people clicked on the links in your email?
- Bounce rates: How many people unsubscribed from your list after receiving your email?
You can use this data to segment your list and send more targeted emails. If you notice that a particular segment of your list is not opening your emails, you can send them a different type of email or offer. Or, if you notice that your click-through rates are low, you may want to rethink the content of your emails.
Tracking your email marketing campaigns will help you improve your results over time and make the most of your marketing budget. No matter if you are prospecting new leads or selling to existing customers, tracking is essential.
4. It’s a great way to keep customers up-to-date on new products and services
Do you have a new product or service that you want to promote? Email marketing is a great way to do it.
You can use your email list to announce new products, services, or even just updates. This helps keep your customers in the loop and builds excitement for what’s to come.
Here are some examples of which tactics you can use to promote your new products and services:
- Offer exclusive discounts or coupons: This is a great way to entice customers to try your new product or service.
- Host a contest or giveaway: People love free stuff! Hosting a contest or giveaway is a great way to generate interest in your new product or service.
- Provide a behind-the-scenes look: This is a great way to build excitement and interest. Customers will love getting a sneak peek of what’s to come.
- Create urgency: Use phrases like “limited time only” or “while supplies last” to create a sense of urgency and encourage people to buy your product or service now.
No matter which tactic you choose, promoting your new products and services via email is a great way to generate interest and sales. And when doing this, prioritize email security using DKIM check to create an image of a credible company.
5. Emails can help increase brand awareness
Email marketing is a great way to increase brand awareness and recognition. Every time someone sees your name in their inbox, they are reminded of your business.
You can use your emails to promote your brand in several ways. For example, you could include your logo in every email or use a consistent color scheme.
Have you heard about the rule of 7?
This rule states that a customer needs to see your brand 7 times before they remember it. Email marketing can help you reach this goal and get your business top of mind.
6. Email marketing can help boost website traffic
If you include links to your website in your emails, you can increase traffic to your site.
You may want to link to specific pages on your website, such as a landing page for a new product or a blog post with helpful tips. Your customers may want to receive something valuable, and not only a sales pitch.
You can also use email marketing to increase traffic to your website by promoting specific content, such as an eBook or some other digital product. If you have something that would be of interest to your audience, they are more likely to click through to your site to check it out.
Keeping in mind the low cost of sending emails, a few clicks here and there can quickly turn into more website traffic and potential customers.
7. It can increase customer engagement
Email marketing can help increase customer engagement. You can use your emails to start a conversation with your customers and get them talking about your brand.
You can do this by asking questions, providing valuable content, or even just being friendly. If you can get your customers talking, they are more likely to engage with your brand.
Think about the last time you received an email from a company and felt compelled to reply. The company likely had a great subject line, content that was relevant to you, or maybe they were just friendly.
Would you purchase from a company that you had a similar experience with? Most likely, the answer is yes.
8. It’s a great way to generate leads
Email marketing can be a great way to generate leads. By building a list of subscribers, you can reach a large audience with your marketing messages. And, because people have to opt-in to receive your emails, you know that they’re already interested in what you have to say.
Even cold emails can be effective at generating leads if they are done correctly. If you have a product or service that could be useful to someone, there’s no harm in reaching out and seeing if they’re interested.
The worst that can happen is that they say no, but you might be surprised at how many people are willing to give you a chance.
9. Email marketing is evergreen
You have your email list, and you can use it to reach your audience over and over again.
Email marketing is evergreen, meaning that you can continue to send emails to your list long after they subscribe. And, because people’s needs change over time, you can always update your messages to meet their needs.
Do you know some platforms or apps that have boomed and then fizzled out? Email isn’t one of them. It’s been around since the early days of the internet, and it’s not going anywhere anytime soon.
In the future, machine learning may change the way we use email. But the principles will remain the same. As long as there is a way to send messages electronically, email marketing will be a viable option.
10. It’s easy to get started with email marketing
Email marketing is one of the easiest and most affordable ways to market your business.
There are many affordable (or even free) email marketing platforms that you can use to reach your audience. And, because it’s so easy to get started, you can start seeing results quickly.
Before you start your email marketing campaign, you’ll need to do some planning. But, once you have a plan in place, you can get started quickly and easily.
Here’s a quick list of things you’ll need to get started with email marketing:
- A goal for your campaign: What do you want to achieve with your email marketing campaign?
- A list of subscribers: People who have opted-in to receive your emails
- An email marketing platform: A way to send your emails to your subscribers
- Email templates: Pre-designed emails that you can customize for your campaign
- Email content: What you want to say in your emails
If you have all of these things, you’re ready to start your email marketing campaign. If you are prospecting for new customers, you’ll also need a way to collect email addresses.
Email marketing has many benefits, and it’s a great way to reach your audience. If you’re not already using email marketing, I hope this article has convinced you to give it a try.
If you have no idea what kind of emails you should try, choose someone with high authority in your market, and learn from their style. Sign up for their email list, and see what they’re doing. They must have spent a lot of time perfecting their email strategy, so you can learn a lot from them.
Don’t be afraid to experiment with your email marketing. Try different types of content, send at different times, and see what works best for your business. And, most importantly, don’t give up!
Do you have any questions about email marketing? Let us know in the comments, and we’ll be happy to answer them!