Category: Marketing

Learn about customer journey mapping, the value it brings to your marketing strategies & the company as a whole ?

Could you uplift a personal brand without a clear strategy? Let’s find out ?

You spend hours perfecting your email marketing campaign – briefing in image requirements to your graphics team (or creating them yourself!), crafting the right message, agonising over subject lines, arranging

Contrary to popular belief, internet users don’t hate email marketing. Moreover, email remains the most preferred channel for interacting with brands.  According to the study published by Bluecore, 68% of

Your list of email subscribers is growing, but you’re not having great results with your email marketing campaign.  If this sounds like you, then you’re likely looking for ways to

Long gone are the days of manual emailing. With recent advancements in marketing technology, automation and personalisation have become more than merely buzzwords.  There are 2 main ways to automate

Yes, you heard it right. Crisis is the word to use. Right now we see endless industries fall spectacularly due to pandemic restrictions and governmental regulations. Many are suffering from

If you’re in the marketing sector, you’ve surely heard of Guy Kawasaki. For many tech marketers, Kawasaki has revolutionized the approach to marketing, even coining the word ‘evangelism marketing’. So