B2B Lead Generation Strategies to Supercharge Your Growth

One very difficult aspect of B2B growth marketing is lead generation. A company’s ability to generate leads depends on its marketing strategy.

If quality b2b lead generation is paired with a strong sales pipeline, any business can achieve steady sales growth. 

In this post, we will discuss some proven strategies to help generate leads that will supercharge your growth.

Key B2B Lead Generation Strategies to Supercharge Your Growth

When you understand how to create a strong B2B lead generation pipeline, your task is half done.

B2B lead generation strategies require mixing both outbound and inbound strategies.

Outbound strategies focus on immediately connecting with leads while inbound strategies help to establish credibility. 

That being said, below are the key B2B lead generation strategies to add to your marketing arsenal.

An amazing initiative that is being seen over the last few years is nothing less than creating a B2B lead generation agency. Find clients for your clients, meanwhile, you are finding your own clients (a bit of a long-winded explanation, but as effective as it gets).

1. Content Marketing

If you fall into the category of companies that have a wide variety of content, then this is a great option. Examples of content include articles, infographics, videos, etc.

Before you put out content, it is important to carry out profound research.

Several elements contribute to the quality of content. From the language you use to the kind of content that your target audience prefers. Putting all of these together will help you to generate high-quality content to attract leads.

You should also consider infusing SEO if you are planning content for your blog. With this, you can generate organic leads to your brand website.

Above all, you must draw up a strong content marketing plan so that you don’t run out of ideas.

2. Social Media Marketing

Do you know that you can refine the process of lead generation using social media? Yes, many marketers recommend social media as one of the best methods of supercharging B2B lead generation.

With social media, you have the opportunity of engaging existing customers and prospects.

Today, most individuals spend between 2 to 3 hours on their mobile phones. When we are in queues, while eating, even while watching TV, we are most likely surfing social media sites.

This is one of the reasons why social media advertising has become very effective.

Another advantage of using social media advertising is that you can streamline who sees your ads. Such targeted marketing ensures that you get a very high return on your advertising investment.

When creating social media ads, make sure that you make use of content that potential leads prefer.

3. Pay-Per-Click

One of the easiest ways to generate leads for your brand is through Pay-Per-Click or PPC. This strategy produces quicker results than content marketing using SEO.

If you have a clear picture of your audience, PPC is very effective. The only challenge is that PPC may cost much depending on your industry.

You shouldn’t forget that many people make use of programs to block PPC ads such as AdBlock. As such, it is possible that these people wouldn’t see your ads.

There are several ways to post PPC even though the most popular is Google AdWords.

With this platform, you can post ads on the Google Network.

The three different routes that you can take to do this include:

• Search Engine Marketing (SEM) – These ads pop up at the top of the first page of a Google Search. The advantage of using this method is that there is always intent. However, you may lose so much if you don’t get it right.
• Display Ads – A second way to use PPC for B2B lead generation is by using display ads. You can use these ads to reach visitors on third-party websites. Display ads are visual and you can create them using a Google-automated visual ad generator.

The advantage of this is that you don’t have to create different ads for different devices. This is because the ads are already optimized. One challenge of this method is that it doesn’t provide as many conversions as SEM.

• Retargeting – Some people refer to this route as remarketing. It shares close ties to display ads. They are the same as display ads, only that they are targeted at individuals who have visited your website previously. This method provides more conversions than display ads since the individuals already have an interest in your products or services.

4. Review Your Business Website

You might be doing everything right with your ads but if your website has issues, you won’t have any leads. If your campaigns are not delivering the expected results, you may need to review your website.

Check it to be sure that the website meets all the requirements of a modern website.

For example, the website should load very quickly. People don’t have all day to wait for your website to load. Once they wait a few seconds without positive results, they are likely to lose their patience.

That means that they aren’t coming back any time soon plus they will give bad reviews too.

Aside from their reviews, one criterion search engines use to rank websites is usability. If your website isn’t easy to use, then it won’t rank as high as other websites that do in your niche.

From time to time, review your website to see whether it is responsive on different devices. Check that the images load quickly, and customers enjoy a smooth navigation experience.

Let’s not forget that you should add a call to action button on your web pages to generate more leads.

5. Encourage Social Shares

It is one thing to know how to use social media and have a great social media content plan. Getting social shares is a whole new ball game. This is one of the strongest B2B lead generation strategies that generate leads on social media.

We’ve seen Twitter and Facebook viral marketing produce profound results for businesses. Social sharing helps you to generate leads uniquely.

Using this method helps you to make your content go viral. All you need to do is to encourage your followers to share your social media posts. One benefit of this method is that it comes at no extra marketing cost.

You should note that to make this work, you must always provide your audience with quality and valuable content. If the content is of very high quality, you may not need to ask for a share before you get it.

People will naturally share content that they consider valuable with those they know will need it.

Another way to encourage b2b lead generation social shares is to build giveaway campaigns around such content. Such extra offers and bonuses help you to become a trusted influence and build more followership.

Finally, you can create posts that will promote your offers and ask your followers to share. If they know that they can share without creating any content of theirs, they are more likely to share.

6. Set up an efficient outreach system

When you want to see long term results in B2b Lead Generation, you have to set the foundation right. Setting up an outreach system ensures that you achieve your marketing goals pretty quickly. 

One of the most effective ways to do this is emails. If you set up your email outreach properly, the effects are far-reaching. To help you set up your outreach system, here are three tips:

1. Find your outreach targets – So your marketing team has come up with a list of your ideal clients. That’s great. It is time to run background checks and research these clients. Check for their goals, professional history, frustrations, etc. Also, find the best channels to reach these individuals.
2. Write compelling emails to reach your targets – Once upon a time, just using the first name of the recipient was sufficient for personalization. Things have changed. Now, everything in your email must show that you feel the pain of the individual recipient. The easiest way to achieve this is to first segment your recipient list. When you do this, you can focus your emails on their collective challenges.
3. Employ unconventional methods to optimize your results – Sometimes, you need to make use of unconventional methods to achieve your aim. For example, rather than a short email, you may need a long one. Test methods that others regard as unethical, they might just be the key to unlocking leads.

7. Ask for referrals

Experienced salespeople understand that this is one of the most important B2B lead generation strategies. New marketers may wonder when the best time is to seek referrals.

The answer to this question is that it depends on what you do.

Software developers, for example, should request referrals after their apps are tested and generated desired results. What this means is that you should check for when your client is completely satisfied with your product or service.

Then, you can ask for a referral.

Another important question that begs an answer is, “how should you request referrals?” The first to do is to prepare your clients ahead of time for this favor.

This way, they aren’t surprised when you finally ask.

Another thing to do here is to only request referrals from people that matter to the business. You should have a profile for the kind of clients you need.

Request referrals from individuals that fit these criteria.

Next, ensure that you delight your customers as much as possible. Don’t hold back, leave it all on the table. Finally, you need to build referral programs to make your referral process a working system.

This means you should send automated reminders to clients and reward them for referrals too.

8. Establish strategic partnerships

To be effective with B2B lead generation, you need strategic partnerships. This is because it helps you to tap into audiences built by other businesses.

While adding value to their business, they’d be adding value to yours as well.

One way to achieve this is by providing complementary services. As such you can partner with a non-competing firm to reach out to the same audience.

A perfect example will be a ride-hailing service and a fintech company. Both have a similar target audience yet they can only complement each other.

Another method is creating content for the other firm. Not for money, but for a share of the audience.

Creating co-branded content works all the time to generate leads for firms in a partnership.

9. Conduct A/B Testing on Key Webpages

To enhance your website’s effectiveness, initiate A/B testing on essential pages. This method involves comparing two versions of a webpage to see which one performs better in terms of converting visitors into leads or customers.

By systematically testing changes in elements such as CTA buttons, headlines, or images, you can gather data-driven insights that inform your optimization strategies.

This approach allows for a more personalized user experience that can significantly lift your conversion rates.

10. Leverage FindThatLead for Enhanced B2B Social Selling

Utilizing FindThatLead can revolutionize your B2B social selling efforts. This tool excels in uncovering valuable contact information, enabling your sales team to connect directly with key decision-makers in your target market.

By integrating FindThatLead into your sales strategy, you can streamline the lead generation process, making it more efficient and targeted.

This tool not only facilitates personalized outreach at scale but also significantly boosts your chances of converting social interactions into tangible business opportunities.

11. Design Compelling Lead Magnets and Incentives

Crafting irresistible lead magnets and incentives is crucial for capturing the attention of your target audience.

Whether it’s an in-depth guide, an exclusive webinar, or a useful template, your lead magnet should offer significant value that addresses a specific need or problem of your potential customers.

The goal is to create something so compelling that your audience is willing to exchange their contact information for it. This strategy not only increases your lead database but also establishes your brand as a valuable resource in your industry.

12. Engage a B2B Audience with Detailed YouTube Videos

Creating detailed YouTube videos is an effective way to engage with your B2B audience. This visual platform allows you to demonstrate your products or services, share industry insights, and establish thought leadership.

Through tutorials, case studies, and expert interviews, you can provide valuable content that addresses the specific challenges and questions of your target market.

Engaging video content not only helps in building trust and credibility but also enhances your visibility and SEO, driving more qualified leads to your business.

13. Target High-Value Leads on LinkedIn

Focusing your efforts on LinkedIn enables you to connect with high-value leads in the B2B sector. This professional networking platform is ideal for identifying and engaging with decision-makers and influencers within your target industries.

By tailoring your content and outreach messages to address the pain points and interests of your ideal customer profile, you can foster meaningful relationships.

Utilizing LinkedIn’s advanced targeting features for ads and organic content can significantly increase your lead generation and conversion rates.

And by using Scrab.in you can automate your prospecting tasks.

14. Expand Your B2B Lead Generation Network with Guest Posting

Guest posting on relevant industry blogs and websites is a strategic way to extend your reach and enhance your B2B lead generation efforts.

By contributing valuable content to other sites, you not only establish yourself as an authority in your field but also tap into new audiences.

This collaboration can drive traffic back to your site, increase your search engine rankings through backlinks, and ultimately, generate new leads.

It’s important to select platforms that align with your business goals and where your target audience is likely to engage with your content.

15. Serve New B2B Buyers on Mobile Devices

Adapting your online presence for mobile users is essential in today’s market, where a significant portion of B2B decision-makers conduct research and make purchases on their smartphones and tablets.

Ensure your website is mobile-friendly with fast loading times, responsive design, and easy navigation to provide a seamless experience for mobile users.

This approach not only meets the expectations of modern buyers but also improves your site’s SEO rankings, making it easier for potential leads to find you.

16. Optimize for Long-Tail Keywords to Attract More Qualified Sales Leads

Focusing on long-tail keywords in your SEO strategy can attract more qualified leads to your website.

These specific, often longer phrases have a lower search volume but indicate a higher intent to purchase or engage with content.

By targeting long-tail keywords relevant to your products or services, you can capture the attention of prospects who are further along in the buying cycle, leading to higher conversion rates.

This method requires thorough research to understand the exact search terms your ideal customers are using.

17. Launch Campaigns Targeting Competitors’ Keywords

Implementing campaigns that target the keywords your competitors rank for can be a savvy way to divert some of their traffic to your site.

Analyze the keywords that successful competitors in your industry are targeting and create content or ads that position your offerings as a better choice.

This strategy can help you capture leads from businesses already interested in products or services similar to yours but who may be looking for alternatives or more information.

Remember, this approach should be done ethically and focus on highlighting your unique value propositions rather than disparaging competitors.

18. Host Webinars to Capture New Leads

Webinars are an excellent tool for capturing new leads and engaging with your target audience in a meaningful way.

By hosting webinars on topics that are relevant and interesting to your potential customers, you can showcase your expertise, share valuable insights, and build relationships.

Webinars also provide a unique opportunity to directly interact with attendees through Q&A sessions, polls, and surveys, further enhancing engagement.

Promoting your webinars through email marketing, social media, and partnerships can amplify your reach and attract a larger audience, leading to an increased number of qualified leads.

Wrap Up

B2B lead generation isn’t so easy. This is because what works for one business may be the bane of another. The idea is to find exactly what works for your business.

This might require running trials with a few methods. More than anything else, research your audience properly to find out what works for them.

Want more strategies? Check this post: Best 15 Growth Hacking Strategies to boost your business.