2023 has started with the rise of a game-changer in the world of marketing and sales, a free tool that can take advantage of all types of profiles, but without a doubt, smaller marketing teams where each member takes on various roles will get the most out of it.
Picture this: you’re a full-stack marketer trying to take your business to the next level, but you’re constantly bogged down by essential tasks like SEO, copywriting, analysis, advertising…
You’re exhausted, but the to-do list just keeps growing.
Okay, now imagine having an absolutely free tool that is able to reduce the time spent on each task by up to 70%, imagine having a tool that can personalize emails, answer customer questions like an expert, generate exclusive content, and even help with your SEO strategy.
The possibilities are endless, and we’re here to show you just how this technology-strategy tool can transform your business. With the launch of ChatGPT-4, all of this is possible.
You may already know or even have tried this tool, it’s called ChatGPT, and it’s here to stay.
At FindThatLead, we love growth hacking and Outbound Marketing, so in this article, we are going to focus ChatGPT on what we do best.
Buckle up and get ready to discover how to generate leads using ChatGPT.
What is ChatGPT?
ChatGPT is a cutting-edge AI technology that allows businesses to automate their communication processes with customers.
This technology uses advanced algorithms and machine learning to generate natural language responses in real-time, based on prompts: the information you provide.
How exactly does ChatGPT work?
ChatGPT works by using “prompts” and advanced algorithms to analyze data from customer interactions and generate responses in real-time.
The technology is trained on large amounts of data to understand how people communicate and respond to certain questions and statements.
To achieve such results, ML specialists leverage the power of collecting quality data with the best data labeling tools to train the models on.
“As an AI developed by OpenAI, ChatGPT has access to enormous amounts of data. It is reportedly trained on a corpus of more than 45 terabytes of text, including conversations, news, blogs, books and more. This allows it to accurately understand and respond to a wide variety of questions and situations. However, the exact amount of data ChatGPT uses may vary over time as OpenAI continues to improve and update its technology.”
This is the answer ChatGPT gave me when I asked how much data it has.
When a customer engages with a business through ChatGPT, the technology uses this data to generate a response that feels like a human-to-human interaction.
How can you use ChatGPT for your business?
ChatGPT has a high number of potential uses for business, especially when we talk about marketing and sales. Yep, we can include lead generation and outbound marketing.
This “free employee” offers numerous opportunities for businesses to improve their marketing and sales efforts. Here are just a few ways you can use ChatGPT for your business:
- Customer Service: ChatGPT can be used to automatically respond to customer inquiries, freeing up your customer service team to focus on other types of tasks.
- Content Creation: You can generate articles, blog posts, and other types of content with the help of ChatGPT
- Social Media Management: This tool can be used to manage your social media accounts, responding to messages, answering questions, and even generating new posts.
- Sales Support: ChatGPT can help your sales team by providing information, answering questions, and even generating sales pitches.
- Market Research: You can use it to analyze customer feedback and data to help you better understand your target market and make better decisions.
- Lead Generation: It can also help you generate leads in many many ways, I’m giving you 10 of these ways if you keep reading.
With ChatGPT’s advanced AI technology, there are countless ways it can be used to improve your business operations and drive growth, keep reading to know further!.
What are Prompts?
Prompts are the basis of all AI tools, including ChatGPT, a prompt is a piece of information you provide to the AI to do what you want it to do.
Your ability to create prompts is equal to the value you are able to generate from AI platforms.
How can I improve my prompts?
ChatGPT can do infinite tasks for you in incredible quality, but all of that will depend on our own ability to ask it to do what we want it to do.
The less specific you are, the more generic the AI becomes, so it’s crucial giving the right prompt to the IA to accomplish want we want to do in the best way.
I can identify up to 3 levels of Prompt usage. here’s an example to make it clearer
Level 1: Beginner
We ask for what we want, without any context.
Eg: If you say “What museums can I see in Rome” it will give you this:
Level 2: Context
Every ChatGPT conversation is a newborn baby, it has no context, it is not “Nobody” or at least, it is just an AI language model.
But you can make that AI “become” the role you want, you can roleplay it.
Now let’s try putting the context.
Much better, isn’t it? Still, we can keep going up a level.
Level 3: Roleplaying Context + proofreading
Now let’s use it for what we want to do, lead generation.
10 ways to get more leads using chatGPT
Being something relatively new, the possibilities of using ChatGPT are not defined to the maximum, they can be endless! I have used (successfully) these 10 ways to generate leads using ChatGPT, starting with the most effective and least obvious ones:
1. Unleash the power of Cold Emailing personalization with ChatGPT
Personalizing your emails can be a tedious and time-consuming task, but with ChatGPT, you can easily build and transform your cold emails.
Make each email feel like a one-on-one conversation with your customer and increase the chances of conversion.
Yep, and we can do it with the 3 levels I mentioned above, let’s see:
Context + proofreading
Best of all, you can automate the entire lead generation process with FindThatLead, from generating email lists with your potential customers to setting up cold emailing campaigns, let ChatGPT write your copies!
2. Increase your engagement on LinkedIn in a personalized way, automatically
Imagine leaving LinkedIn open generating leads in an automatic and personalized way while you exercise, have a coffee, or just watch a Youtube video.
That’s just what Scrab.in proposes. You can use ChatGPT to auto-comment LinkedIn posts on autopilot in an ultra-personalized way. Yep, we’ve implemented ChatGPT in Scrab.in.
You can try it out here!
3. Answer questions like a pro on social networks
Social media is a crucial part of any business’s marketing strategy.
You can use ChatGPT as your “Free customer support employee”. Let it answer customer questions on social networks like an expert, 24/7 integrating his API on your website. I assure you this level of attention and engagement will keep your audience coming back for more.
4. Generate unique content for your audience
Creating unique and engaging content for your audience is essential for any successful business, even though in B2B Outbound marketing-based companies, Inbound is a must.
With ChatGPT, you can easily generate customized content tailored to your specific audience. Simply input relevant information, such as industry, target audience, and desired tone, and ChatGPT will use its superpowers to create content that is both relevant and engaging.
5. Adapt your blog content to different social networks
Try to adapt your Social media content to match the style and tone of different social media networks. Whether it’s Facebook, Twitter, or LinkedIn, ChatGPT can help you create optimized social media posts for maximum engagement and reach.
6. Summarize long content to generate smaller Lead Magnets
ChatGPT’s technology allows you to easily transform lengthy blog posts, articles or reports into bite-sized pieces of content that can be used as powerful lead magnets.
These smaller pieces of content are more appealing to busy readers and can be more easily shared on social media.
With this powerful tool, you can streamline your lead generation strategy and reach your target audience in a more effective way.
7. Transform your SEO Lead Generation strategy with custom keyword generation by ChatGPT
ChatGPT can help you revolutionize your SEO approach.
This tool can analyze your target audience and industry to generate unique, high-performing keywords that will take your lead generation efforts to the next level.
Finding the right Prompt, This tool can help you create a strategy that is tailored to your specific needs
8. Craft Compelling Ad Copy with ChatGPT
Are you tired of spending hours brainstorming and writing ad copy for Google Ads? ChatGPT can help you do both.
This AI technology can bring you enough ideas and inspo to make your ADs more efficient, and even craft optimized AD copy for you. From creating headlines and AD descriptions to identifying the best keywords to use.
9. Introduce storytelling in all the content you generate
Use ChatGPT to elevate your content game by incorporating storytelling elements. This tool can write for you compelling stories that engage your audience and leave a lasting impact. Blog posts, social media updates, or email marketing campaigns, ChatGPT has the ability to turn your ideas into powerful, memorable narratives.
10. Use ChatGPT to create custom B2B case studies and success stories to showcase your expertise
Introducing storytelling into your content is a great way to engage your audience and build brand loyalty. But creating unique and compelling stories can be time-consuming and difficult. This is where ChatGPT comes in!
ChatGPT can generate custom B2B case studies and success stories that showcase your expertise and resonate with your target audience.
Not only will this help you stand out from your competitors, but it will also give your leads a reason to trust and choose your business.
So, if you’re looking for an efficient and effective way to boost your outbound marketing strategy, give it a try and see the difference for yourself.
Last words on ChatGPT to generate leads
After that, we can say that ChatGPT is a powerful free tool for businesses looking to improve their outbound marketing and lead-generation strategies.
There are infinite uses you can give ChatGPT, but this is what I have used most successfully and I encourage you to try it. How far can you stretch the gum?