Vasil Azarov is the founder of Growthmarketingconf.com They host world-class practitioners to teach strategies & tactics that drive sustainable growth.
I interviewed him on April 8th last week.
Time Stamped Keynotes
[00.38]- Vasil is from Belarus, and he moved silicon valley in the US in 2001
[01.38]- With his partners, he started “startup social,” an event where entrepreneurs share their challenges and connect with people who could solve them and grow
[02.04]– In 2015 they rebranded this event as “growth marketing conference.”
[02.21]– IN 2019 they expect their biggest event with around 1700 people
[03.53]– Growth Marketing conference is a global event, which will happen in December
– Weather is perfect in December in the US
– Many industry leaders will share their growth strategies for the next year
[05.25]– They have some inspirational keynotes, workshops, tactical presentations, and many other events and this year especially for E–commerce and fintech growth
[06.30]– One of the biggest misconceptions about events like these is that they are all about content. According to Vasil, it is more about the energy of the event, people you meet and experience you take away from the event.
[07.53]- Vasil highly encourages people to invest n the events because they are going to play a prominent role as a marketing channel
[08.49]- Gerard believes in giving value to attendees of the event. Neil Patel and Eric Siu are his inspirations.
[09.43]– Eric Siu has built a great community from his podcasts, and he is also a great speaker
[10.28]- Eric Siu is one of the reasons that Gerard interviews a lot
[11.15]– Purpose of the event is to bring people together; people, who need each other
[12,52]- Most of their revenue is generated from highly uncertain ticket sales, but they try to compensate it with the relationships with event organizers
[13.31]- The event will happen in the heart of San Francisco
[15.11]- Around 30% of the attendees were from outside the US last year and this year their target is 40%
[16.16]- Vasil does not use any project management software but google calendar
[17.16]– On Saturdays and Sundays, Vasil sits down and plans the whole week to come and does frequent check-ins on Wednesday to see where he stand with the plan
[18.30]- He outsources some of the tasks that could be, and he puts everything on his Google calendar
[19.42]- Right now Vasil is reading “extreme ownership”
[20.52]- This is the second time that someone is recommending this book because it is very actionable
[22.48]- Vasil congratulates Gerard on building a great community while also not being promotional with his brand
[23.08]- Gerard describes his own experience with creating Growth Hacking and Outbound Marketing facebook group
[24.35]- Vasil is also organizing a growth hacking conference on 4 and 5 June in Milan, Italy
[27.12]- Vasil suggests that all the marketers should work to leverage events as a marketing channel and grow
- Books to read “Extreme Ownership”
- Growth Marketing Conference website
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