B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the gurus have no idea how to replicate their success.
How do you even start with cold outreach?
How do you leverage social media content without wasting your resources?
And how do you generate leads through LinkedIn?
Tricky questions, but in this interview with Stapho Thienpont who turns Founders & CXOs into LinkedIn Thought Leaders, we’ll get you started.
It’s no wonder that his agency “The Marketing Family” trusted by:
– Bestselling authors
– 7 figure Ceos
– Fortune 100 leadership coaches.
Time Stamped Keynotes
[09.13]-Gerard introduces Stapho Thienpont
[10.27]-The Marketing family’s mission is simple “Empower people to bring their valuable ideas, services, and products to their tribe.”
[10.53]-At marketing family, they are excited about pursuing growth
[11.24]: Any right product or service will find its tribe
[11.51]-They help people with content strategy in accordance with their brand strategy
Tweak Your Linkedin Profile
[12.55]- It is essential to have a goal with your Linkedin profile(visibility, personal branding, etc.)
- For lead generation, write your bio like a landing page
[14.02]-Earlier Linkedin profiles used to work like resumes, but now they are more than that
[14,33]- You should have a professional profile picture on your Linkedin. It should convey that you know your stuff.
[15.02]- First 65charecters of your bio should explain what you do for whom, and why are you an expert at what you do
[15.35]- Take care of copywriting components in your LinkedIn bio- problem, agitation, solution, CTA statement and a proof of why your solution works
[17.46]- It is vital to fill in your job roles-the complete timeline of your working
[18.27]- When you mention that your roles with timeline, it makes you believable from a copywriting standpoint.
Also, recommendations would be cherry on the cake.
[19.49]- You can find Stapho on facebook and Linkedin
[20.26]- Linkedin content is super relevant but going viral should not be your priority
[21.06]- You should write more about what your target audience wants to know about
For more information on this, take help by interviewing your customers.
[22.30]- You should make a little community of people who write as frequently as you do, where they share links to their posts to exchange likes, comments and share on each other’s posts
[23.24]- You can get started with your colleagues and employees for likes and comments
It teaches you how to carry on a conversation!
[24.30]- You can amplify the initial engagement on your content using lempod.com
[25.17]- Lempod is a growth hacking tool which automates likes from participant profiles and quickly amplifies the engagement
[26.28]- This tool allows you to stand apart in the community
[27.17]: Gerard shares his own experience with viral content
[28.49]: Your first connections get to see your content first, and based on their engagement, your posts get shown up further
[29.44]- You can use tools like Sales Navigator, Scrabin and findthatlead to find and connect with people that may be your potential ideal customers on Linkedin
What To Do After 30,000 connections?
[30.54]- Once you have reached 30,000 connections, stop inviting people from your profile
[31.07]- Change your ‘connect’ button to ‘follow.’
[31.23]-25% of the people in your profiles will start following you instead of sending request, and those who send you invitations, filter them out on a strict basis. You can offer people free pdf if they are ready to follow you instead of being a connection(because they do not meet your criteria)
[33.09]- Gerard explains Josh Fetcher’s approach of expanding your network
[34.14]- Follow your connections on other social media as well, it makes you look like a known human being
[35.20]- Stapho recommends allowing people to go to different platforms by providing exclusive content
[37.26]: Gerard recommends The Marketing Family to everyone who needs help with Linkedin and business growth
[38.20]- Stapho explains how he and his agency works
[39.47]- You can use all the copywriting templates, strategies and tactics, but don’t forget that you are human and are dealing with humans
[40.11]- Give people free stuff when you do cold outreach with them (Charlie Price’s strategy)
[41.36]: When you give people without them asking, it becomes easy to do business with them
[42.24]- Gerard is pretty fast with the execution because of the great feeling of accomplishment he gets
[43.14]- Gerard has a LinkedIn mastery course coming up in a few weeks, for which Stapho offers some help
- Findthatlead.com and Scrab.in
Do you know what are the best 50 best growth hacking brands at the moment?