Know the best 9 Sales Automation Tools in the market

Why is your sales team not achieving its goals? Perhaps the answer lies in a lack of automation.

In fact, many sales teams spend more time on administrative, ineffective and repetitive tasks than on selling.

Sales automation is already a must-have for any sales team, whether individual or large and structured.

You can base your entire sales strategy on using tools like these, which can encompass almost everything a sales team needs and help your team get to the close.

I’ve been able to put together a list of the best sales automation tools. Here you’ll learn about the features, benefits and pricing of each.

Shall we get started?

What are sales automation tools?

Sales automation tools are technology solutions designed to optimize and simplify the sales process for all sales teams.

Their goal is to reduce the time sales teams spend on inefficient and repetitive administrative tasks so that they can focus on closing deals.

These tools can handle everything from lead generation to contact management and email automation, whether email marketing or cold emailing.

Best sales automation tools in the market

There are many tools on the market that can help you optimize your sales process.

But not all of them offer the same functionalities or are equally adapted to each team.

For this reason, I have compiled the best sales automation tools, analyzing their main features, advantages and prices.

1. FindThatLead

FindThatLead is a lead generation platform made to help companies both find and contact their target market and potential customers.

It is a cloud-based sales automation tool that allows users to find professional emails based on criteria such as industry, person’s role, location, keywords and some more advanced filters.

Key features

• Prospector: Allows automatic search for leads based on specific criteria such as industry, company size or geographic location.
• Email Verifier: Verify the validity of your email addresses to reduce bounce rates in your email campaigns (emails generated by FindThatLead will always be correct and valid).
• Cold email campaign automation: Set up cold email campaigns with automated follow-up sequences, create automated flows.
• Local lead generation: Find local business contacts, either emails or phone numbers in your area to create a region-wide prospecting strategy.
• Integrations: Integrates with tools such as Zapier, Clientify, Salesforce, HubSpot CRM, and many more.

Pricing

FindThatLead offers several pricing plans:

• Free trial – €0: 3-day free trial with 1 user, 1 email account, 50 email credits, and 2 cell phone credits, allowing 150 daily email sends and 10 sequences/drip campaigns.
• Starter – €37/month: Includes 2000 monthly email credits, 600 annual cell phone credits, 400 daily email blasts, and 20 sequences/drip campaigns, with unlimited downloads and basic support.
• ⭐Ultimate – €75/month: Advanced plan offering unlimited users, 15 email accounts, unlimited email credits, 1200 annual cell phone credits, and unlimited sequences/drip campaigns, along with unlimited downloads and onboarding with an expert.

2. Clientify

Clientify is a comprehensive marketing platform that specializes in customer relationship management (CRM) and is itself a sales and marketing automation tool, especially on WhatsApp aimed especially at small and medium-sized businesses.

Key features.

• CRM and marketing all in one: Clientify combines CRM tools with advanced digital marketing features, you can manage email campaigns, social media, and lead generation from a single platform.
• Marketing automation: Offers automation for email marketing, social media management, and advertising campaigns.
• Integrations: Integrates with platforms such as WhatsApp and FindThatLead.
• Dashboard: The dashboard allows you to view the status of campaigns in real time, including performance metrics and sales funnel management.
• Compatibility: Works with other CRM tools and has the ability to manage the entire customer relationship lifecycle.

Pricing

Clientify has a pricing model based on monthly subscriptions with different levels:

• Basic Plan: from €59 per month. Essential CRM and marketing functionalities, ideal for small companies starting with the digitization of their business process.
• Advanced Plan: Offers additional features such as greater data storage capacity and advanced automation, being more suitable for growing companies.
• Custom Plan: For larger companies or those with specific needs, it offers the option to customize the plan to include more users or specific integrations.

Users often highlight the platform’s value for money, ease of use and the power of its automation tools.

3. Snov.io

Snov.io, like FindThatLead, is a comprehensive customer relationship management (CRM) and sales lead automation platform. It is designed to help companies of all sizes generate, validate, nurture, and convert leads.

Features

• Email Finder and Verifier: Allows you to find and verify emails from prospective customers.
• Drip Campaigns: Facilitates automation of email campaigns with personalized tracking based on recipient behavior.
• Sales CRM: Have easy-to-use CRM system where you can manage multiple pipelines, track sales progress and analyze performance.
• Email Warm-up: Improve the deliverability of your emails.
• Integrations: Compatible with popular tools such as HubSpot, Zoho CRM, Asana, Slack, among others.

Pricing

Snov.io has several pricing plans depending on the volume of business, monthly and annual options that allow you to save if you choose the annual payment (2 months free). The main plans are:

• Plan S: $39/month – 1,000 credits and 5,000 recipients.
• Plan M: $99/month – 5,000 credits and 10,000 recipients.
• Plan L: $189/month – 20,000 credits and 30,000 recipients.
• Plan XL: $369/month – 50,000 credits and 50,000 recipients.
• Plan XXL: $738/month – 100,000 credits and 100,000 recipients.

4. Scrab.in

Scrab.in is a LinkedIn lead generation automation tool designed to help sales, marketing, recruiting and other professionals optimize their automated prospecting strategies on LinkedIn and grow their network of contacts.

Features

• LinkedIn action automation: Scrab.in automates LinkedIn actions such as sending connection requests, profile scraping, sending messages, and commenting on posts.
• ChatGPT integration: offers integration with ChatGPT to generate automatic engagement, such as auto-coment and auto-like.

Pricing

Scrab.in offers several plans with varying features and usage limits:

• Free Plan: includes 500 daily scans and 100 daily visits, but has very limited functionality.
• Startup Plan ($15/month): offers 750 daily scans and 250 daily visits, with the ability to automatically connect with potential customers, although it lacks more advanced features.
• ⭐Ultimate Plan ($59/month): Allows access to all the features of the platform.

5. HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive platform designed to manage the sales process, from prospecting to closing the sale. It is structured in three subscription levels: Starter, Professional and Enterprise, each with different features and pricing.

Features

• Sales Automation: Starting at the Starter level, HubSpot offers basic automation tools, which become more advanced in the higher plans, enabling automation of repetitive tasks and sales workflow optimization.
• Analytics and Reporting: As you move up the plan levels, you gain access to a greater number of customized reports and detailed analytics, facilitating data-driven decision making.
• Integration: HubSpot integrates seamlessly with other popular tools such as Salesforce and Gmail, making it easy to adopt into existing enterprise environments.

Pricing

• Starter Plan: $20 per user per month. Basic sales automation, contact management, email tracking, and the ability to receive payments through HubSpot Payments.
• Professional Plan: $90 per user per month. Advanced automation, sales analytics, sales forecasting, ABM tools, and up to 300 customizable workflows. Perfect for mid-sized businesses.
• Enterprise Plan: $150 per user per month. Includes all the features of the Professional plan, plus conversational intelligence, custom objects, hierarchical teams, and up to 1,000 customizable workflows. It is aimed at large enterprises.

6. LinkedIn Sales Navigator

LinkedIn Sales Navigator is an advanced LinkedIn tool designed to help find, connect and build relationships with potential prospects. It has some advanced search and filtering features to identify highly relevant leads, as well as manage and optimize the sales process within the LinkedIn platform.

Features

• Advanced lead search: Advanced searches are possible using filters such as location, industry, company size, experience level, and more.
• Lead recommendations: The tool uses algorithms to automatically suggest leads that match your preferences and past search patterns.
• Notes and tags: Users can add notes and tags to leads’ LinkedIn profiles.
• InMail: Sales Navigator offers the ability to send direct messages (InMail) to people outside of your direct connections network.
• CRM Integration: Sales Navigator integrates with popular CRM platforms, such as Salesforce and Microsoft Dynamics.

Pricing

• Professional Plan: $99.99 per user per month. Includes 20 InMails per month, advanced lead search, and personalized lead recommendations.
• Team Plan: $149.99 per user per month. Adds collaborative features, such as shared lead lists, 30 InMails per user per month, and CRM integration.
• Enterprise Plan: Starting at $1,600 per year per license (prices may vary based on number of users and additional features). Includes all the features of the Team plan, with additional functionalities such as advanced reporting and sales API.

7. Clearbit

Clearbit is a data intelligence platform that allows you to enrich databases with detailed information about your current and potential customers. It is mainly used for lead generation, market segmentation and personalization of marketing campaigns.

Features

• Data Enrichment: Clearbit enables companies to improve the quality of their customer data by automatically adding detailed information, such as company size, industry, geographic location, and social media profiles, to existing records.
• Enrichment API: With Clearbit’s API, companies can easily integrate data enrichment into their CRM systems and other software tools.
• Prospector: This feature enables sales teams to find and connect with leads that fit their ideal customer profile using advanced search criteria.
• Reveal: Clearbit Reveal identifies visitors to your website in real time, even if they have not completed a form.
• Integrations: Clearbit integrates with marketplace tools such as Salesforce, Marketo, HubSpot, and Segment.

Pricing

Clearbit offers a variety of pricing plans based on business needs, but is known to offer custom pricing models, depending on the amount of data processed and the functionality required.

• Enrichment API: Pricing based on the volume of enriched data.
• Prospector: Customized plans based on the number of leads generated. Includes access to complete databases of business contacts, with the ability to segment and build targeted lists.
• Reveal: Pricing based on website traffic and volume of leads made.
• Enterprise: Clearbit also offers enterprise plans that include all available features with advanced customization, priority support and specific SLAs.

8. ZoomInfo

ZoomInfo is a leading business intelligence and contact data platform with a robust database and advanced search and analysis tools.

Features

• Extensive Database: ZoomInfo offers access to an extensive database of millions of business contacts, including detailed information on companies, managers, and up-to-date contact information.
• Data Enrichment: Allows companies to enhance and populate their existing databases with up-to-date information about their customers and prospects, including details such as company size, revenue, and organizational charts.
• Prospecting Tools: ZoomInfo allows users to find and segment specific leads using detailed criteria such as industry, location, hierarchy level, and more. This functionality helps sales teams identify and prioritize the most promising leads.
• Intent Data: This feature uses online behavioral data to identify companies that are showing interest in specific products or services, allowing sales teams to target prospects at the right time.
• Integrations: ZoomInfo integrates with a variety of CRM and marketing automation tools, such as Salesforce, HubSpot, and Marketo, enabling seamless data synchronization and improving operational efficiency.

Pricing

ZoomInfo offers different pricing plans to suit the needs of different companies. While they don’t always publish exact pricing on their website, here’s a summary of what’s generally offered:

• Professional Plan: Starting at $15,000 annually (approximately, depending on team size and specific features. Full access to contact database, integration with CRM, and basic prospecting and analytics features.
• Advanced Plan: Customized pricing based on business needs. Includes all Professional plan features plus advanced sales intelligence tools, data enrichment, and access to intent data to identify prospects who are actively researching products or services similar to those offered by the company
• Elite Plan: Customized pricing, targeted at large organizations with extensive needs. Includes all the features of the Advanced plan plus advanced integrations, premium support, and access to the ZoomInfo API for custom solutions and detailed data analysis.

9. LeadFuze

LeadFuze is a lead generation and sales automation tool designed to help companies find accurate and relevant contact information of their potential customers. With its focus on finding targeted leads and automating the prospecting process.

Features

• Lead Search: LeadFuze allows users to find highly segmented leads using advanced filters such as industry, location, company size, and role within the company. The platform connects to a vast database that includes verified email addresses and phone numbers.
• Prospecting Automation: LeadFuze makes it easy to automate the sending of emails and the creation of outreach sequences.
• Fuzebot: This intelligent wizard enables continuous lead searching based on predefined criteria.
• CRM integration: The platform easily integrates with popular CRM and marketing automation tools such as Salesforce, HubSpot, Pipedrive, and Zapier.
• Enriched Data: LeadFuze provides basic contact information and enriches the data with additional details such as LinkedIn profiles, company size, and other data.

Pricing

LeadFuze offers several pricing plans designed to suit different business needs, with prices varying based on the number of leads and additional features needed:

• Starting Plan:
  • Pricing: $132/month when paid annually. Offers 500 leads per month, with access to most of the basic features, such as advanced lead search and email automation
• Scaling Plan:
  • Pricing: $447/month when paid annually. It is designed for small and medium-sized businesses that need more leads, offering up to 2,500 leads per month, along with advanced features such as CRM integrations and email sequence automation
• Custom Plan:
  • Pricing: Customized according to the company’s needs.

Benefits of using sales automation software

1. Improving the business reporting process

Sales automation also enables a company to generate real-time reports on sales activities. This, therefore, enables managers to track key business metrics such as conversion rate, individual team member performance and sales campaign results. The reports inform strategic, data-driven decisions that align sales efforts as closely as possible with business needs.

2. Time Savings

Sales automation makes the sales force less involved in manual and repetitive processes, e.g., data entry or email follow-up through manual techniques. It helps free up the sales force’s time so they can do more meaningful work, such as interacting face-to-face with customers and closing deals.

3. Lead classification

Automation software can intelligently segment and queue leads based on predetermined rules, such as user behavior, frequency of interaction with the company or demographic properties of a lead. This allows the sales team to work on high-potential leads to increase the close rate.

4. Improved sales team efficiency

The implementation of a sales team is more orderly and effective with sales automation tools. Bureaucratic work is reduced, allowing salespeople to do their jobs using their key skills: selling. Automation also facilitates collaboration among employees by giving everyone the same information and tools with universal access.

5. Reduction of repetitive tasks

Sales automation automates all repetitive work, such as email follow-up, scheduling meetings and updating records in the CRM system. By freeing up this type of work, it minimizes the possibility of human error and ensures that everything is done in a consistent and timely manner.

6. Increased data accuracy

The potential errors that can occur when handling data input/output manually are greatly reduced by automating data collection and updating. This adds to the need for highly reliable and accurate data to be able to perform performance analysis and make strategic decisions. Accuracy will also make you able to personalize your customer interactions and improve your sales campaigns.