Close this search box.

How to Warm Up Your Email Account and Increase Your Deliverability

Email warm up

⬇️ Check what you will find here:

This is a short guide on who to avoid ending inside your prospects’ spam folder when doing cold email.

I’m warning you… the first tip will be in all caps.

#1 – It’s preferable not to send mass cold emails from your main email account

That’s the first tip. You might want to set up a new account on a different domain for big outbound campaigns.


Because you want to protect your domain’s reputation. Your domain is a huge asset and you don’t want to get it flagged or lose email deliverability for your business.

But don’t worry! This leads us to the second tip.

#2 – Create a new email account on a separate domain

Let’s say your emails is Then you can acquire the domain and create the email address

People will trust you ’cause the email looks official. At the same time, you won’t hurt your domain reputation, if things don’t go as planned.

Are we cool so far? Yeah? Ready to start sending out emails? NO!

#3 – Don’t send out mass emails right away

This will turn on the alarms on every anti-spam monitors.

You have to warm up your new address before sending out large campaigns. You can’t start sending out 50 or 100 emails a day as soon as you create the new email account.

New domains are always considered as suspicious, so you want to let hosts know there’s a real person behind them –not a spammer! You will also be interested in knowing the best Best cold email subject lines that are sure to start a conversation with prospects

How do you do this?

#4 – Invite your new email address to dinner and a movie 

You wouldn’t take a blind date straight to bed, right? That’s how you end up in a sex offender list.

It’s the same with email. If you want to do mass cold email, you first have to earn spam-filters’ trust.

That means using your email account as a regular address for a few days. I recommend writing one-on-one emails for 3 or 4 weeks before doing outbound.

Make sure you write to people you know. Getting replies and having conversations with them helps you take your domain’s reputation from neutral to positive. The more you work on getting a good reputation, the safer you’ll be to start your campaigns.

#5 – Use your real identity for the From line

Don’t make up fake names.

Unless you really ARE a spammer…

In that case, GTFO!

If you are running a business and promoting a valid product that could help your prospects, then you have nothing to hide!

Use your real name. You can even include your company’s name in the From line. Like this:

“Elon from SpaceX”

#6 – I love signatures! You should too.

The signature is the best place to sell in your emails.

I wrote a lengthy guide on how to use your signature to get more replies to your cold emails.

For better deliverability, add your signature as simple text. Some providers block pictures. If you can’t avoid using HTML, make sure the code you use is clean to avoid spam filters.

# 7 – Complete your profile 

If you are using Gmail or a similar service that lets you have a profile, add a picture and as much information you can in there.

#8 – Check your SPF/DKIM records

This is a big one. It’s a bit technical to explain here but Woodpecker as a great article on setting up SPF and DKIM records.

#9 – Don’t go ALL IN on your first campaign

There are 2 goals for increasing your domain’s reputation:

  • Avoiding spam folders
  • Being able to send more emails a day without triggering alerts

You can’t start sending out 400 emails a day after a few weeks of warming up.

Pace yourself.

Start sending 20 emails a day for a few days. Then 50. Then 100…

Make sure you check your reputation regularly. As long as your emails are being delivered, you can increase your max from time to time.

# 10 – Prospection is key to your success 

Targeting the right people will get you more opens and replies. This helps hugely when building up your reputation.

When you use FindThatLead, I recommend using only 99% verified emails. This will keep your domain reputation high.

You can use the lower confidence emails for Facebook & Google audiences.


. . .

➡️ Have you learned something new here? We have contents on YouTube created with love too, so you can continue mastering your sales techniques.

💌 Download the FindThatLead Chrome Extension to find emails in a very easy way.

Also put your LinkedIn now to generate leads on autopilot with our Extension. 🚀

Want to learn the Cold Email secrets?

I have a FREE guide for you!

💳 No credit card required
Content wrote by
Picture of Gerard Compte

Gerard Compte

In love at first sight with Growth Marketing I CEO at FindThatLead I Whatever you do, build it with love, passion and patience.
Share this content

Be the first to read our new content!

Feed your inbox with new ideas, inspiration and tricks to sell harder, faster, better, stronger.
🔒 Your info is 100% secured and never will be shared.

Get inspired and discover more 🔎

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter

Feed your inbox with new ideas, inspiration and tricks to sell harder, faster, better, stronger.
🔒 Your info is 100% secured and never will be shared.

Done! Now check your inbox and activate your account.

By the way, if you haven’t received any email, please check your SPAM folder. ⚠️

If you are relying on statistics, you've just made a good decision! 🚀

We don’t send SPAM, and from now on we will provide you with content rich in learnings, tips and inspiration related to lead generation and B2B sales.

Welcome to our Growth Hacking & B2B Prospecting Course

Over the next 5 days we will reveal the Growth Hacking and Prospecting tactics that work best and convert in B2B.

  • The 5 best B2B Growth Hacking techniques for 2024.
  • How to build a B2B lead list prepared to convert.
  • Automate your strategy and generate clients on autopilot.
  • Prospecting on LinkedIn –  The definitive guide ⭐
  • 🎁BONUS: Multichannel Prospecting – From zero to reference in your sector

➡️ The Challenge: Join this free course and I guarantee that after 5 days you will have the necessary skills to start generating B2B clients Growth Hacking and Prospecting techniques.

Deal? ⭐