I can’t get enough of mobile apps. Every time I hear about a new one, I immediately download it. Now that I’m a marketer, I’m always looking for apps that can make my work easier. I look for apps that make me more efficient and effective as well as ones that help me stay connected to my job.
Not sure what I’m talking about? Continue reading below, as I’ve compiled a list of 12 mobile apps that you, as a marketer, should be downloading today.
Originally, Evernote was a place where you could keep and organize your notes and sync those notes with all of your devices; desktop computer, mobile phones, and even tablets.
Now, Evernote has expanded to allow you to save clippings from web pages, share your notes with colleagues, friends, and family with tagging features to organize your notes.
Evernote satisfies all of these needs by allowing you to use the same lists whether you’re on a mobile device or tablet. Moreover, the app allows you to tag those lists so you can easily find them later. It’s literally easy as pushing one button to share your content.
It’s 11:00 at night. You’ve finally finished your presentation that you’ve been working on for HOURS. You send it to your colleagues, and what happens? It bounces back because the file is too big. That’s where Dropbox can help.
Dropbox allows you to upload large files and share links that anyone can use to download the file. You can also share folders with coworkers for continuous collaboration. So where does the mobile app come in? Well, anything you upload from your computer can be accessed at any time from your mobile app. You can then make changes and re-upload anything you want to share with colleagues. When you want to save something to Dropbox really quick, you can. The reliability and user experience of the app are what makes it king.
Google has made a few updates to make the app better for marketers. You can access multiple Gmail accounts on the app (which is useful if you have a personal and work account that you want to have access to), and you can also have multiple people editing documents from the app, just like you can do on your desktop.
Further, you can upload images, documents, and spreadsheets when you are on the go and open documents that you receive on your phone through Google Drive. Whether you’re traveling for business, commuting to work, or even just out for a lunch break, you’ll be able to access your materials and respond to any urgent matters with Drive.
Gmail app is so much more powerful, you can have multiple accounts, archive your mail, and have access to the most powerful mail search I’ve seen. You also still have your priority mailbox and labels set up so your emails are organized. When you’re out and about and need to find that one important email very quickly, the Gmail app won’t let you down.
What makes this app stand out from other mailbox apps is that it recognizes that its users are busy and need to complete actions quickly. You can archive mail in one tap. You can add a label to your mail in two taps. You can switch between accounts in two taps. Essentially, everything you need to do when checking email can be in no more than a couple of easy steps.
Download TaskRabbit and your life will change. It’s a service that allows you to post something you need help with, and when you do, people can offer their services to assist you. The app is fantastic because of its simplicity. You click a category you need help with, type in the address, date, time, and how much you are willing to pay, and then post the task. It’s also easy to respond to tasks once people bid on them. It takes less than 2 minutes to post something and the app will notify you when people respond or have questions about your task.
So, if you realize you’re understaffed at an event or need more volunteers to carry swag and other supplies, you can quickly post a task from your phone and watch someone pick it up.
Flipboard is an app that allows you to browse through the news, images, video, social networking sites, and shared links on your phone. You have the option to create your own curated content, otherwise known as magazines, connect your own social accounts, or browse through the listed topics.
The design of the app makes it extremely easy to use. You simply swipe through the news stories just like you would through the pages of a magazine to get to a new article.
Flipboard makes this easy by organizing the content we need to know into categories and allowing us to create our own categories. It’s hard to block off time at our desks to read the news, but Flipboard lets us bring the news with us on the go and in an organized fashion.
Miss the days of Google Reader? Well, you’re in luck, as Feedly is quite similar. Though you may typically use it as a web tool, it’s a very powerful app. Feedly lets you add publications to your feed and then populates the latest stories from those media sites.
The Explore feature of this app makes it stand out. Marketers usually have a few go-to sites bookmarked to keep them updated on the news. Anything that you add on your web browser will automatically be updated in your mobile phone. If you’re someone who stays up-to-date on the news both on your desktop and mobile device, Feedly is a better choice for you. Download Feedly for iOS | Download Feedly for Android
Scan is an app that lets users scan QR codes. After trying out a few other QR code apps, you’ll realize this one works more efficiently than others. Customizations added using various design elements or a QR Code Generator with logo often tend to make the QR Codes unreadable by apps that are not as efficient at scanning QR codes as Scan.
Use Scan and your QR code worries will disappear, as this is one heckuva reliable and resourceful app.
Download Scan for iOS | Download Scan for Android
Uber is a mobile app that calls for a taxi or town car based on your location and allows you to pre-pay for the ride from a credit card stored in the app. This app makes taking a cab ride easier than we could have ever imagined. In one click, you’re calling a taxi to your location (without actually calling, of course), and you don’t have to worry about having enough money on you or figuring out how much to tip.
For marketers, this can come in handy when you’ve got partners, VIPs, or customers coming to your office. You don’t want them to pay for their transportation, and using Uber you can take care of it without any hassle or invoices. If you don’t want transportation costs to be a problem, simply talk to Uber about giving out a promo code to your attendees.
Quora is a platform that allows members of its community to post questions and answers about various topics. It’s available on your browser as well as a mobile app. You can also follow people, topics, and questions to find out more about the information you’re interested in.
Being able to access Quora to answer a quick question or dispute something about your company is important. Quora also offers the opportunity for you to become a thought leader on a particular topic. Since others can follow you or a specific topic, it’s a great way to get your name out there and show you’re truly knowledgeable about your company and/or industry.
HubSpot’s mobile app gives you a snapshot into the software you would see in your browser. It lets you analyze your data, stay caught up with your leads, track your campaign’s progress, and connect to your social accounts.
At any given time, marketers need to know how their marketing efforts are doing. That could be looking at the progress of your leads, figuring out how many visitors came to your site or monitoring the progress of your monthly and quarterly goals. HubSpot lets you put all of this detailed info in your pocket so you can check whether you’re in the office or working remotely.
What other mobile apps can you think of that can really help marketers? Share in the comments below!
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