The ultimate method to get your first customers

If you are an entrepreneur and you have just launched a new product to the market, you are probably looking for a way to get first customers.

If so, don’t worry. You’re in the right place. At Findthatlead we have been through the same process and also we have helped hundreds of startups to overcome the initial growth phase and get first customers.

In today’s post, I bring you step by step the perfect how-to guide to get first customers.

And no, I’m not only going to give you the steps to follow. But at the end of the post I will also show you what my results have been following this strategy.

Are you in? Let’s get to it!

Segment your audience like the gods

As we have already mentioned on other posts, segmenting your target is key to the success of your actions. If you know your potential customer very well, you will be able to launch much more personalized campaigns and achieve a thousand times better results.

How can you define your target audience? 

Create a buyer persona.

To do so, I recommend you read this super guide and do the following:

1. Go to Make My Persona 
2. Create as many buyer personas as you have potential buyers
3. Identify where you can find your buyer personas on the Internet.

This has been one of my results:

Buyer Persona Carlos (27 years old)

Carlos owns a small tech startup. He has just launched his business and his only obsession is to find clients that make his company sustainable. He has invested in social ads, but for the moment he does not see results in his actions.

Carlos posts every day on Linkedin, has a website and he is working with automation software and a CRM.

I already have my buyer persona, now what?

Once you have identified who are your buyer personas and where you can find them, it’s time to go and find them.

And yes, I know. Probably,  you have no idea how you can find your buyer persona.

But luckily, you are not the only one who has had this problem. And for that reason, today there are thousands of digital tools that will help you find your ideal customer effortlessly.

I will show you the two methods that, in my experience, give the best results. 

The data crab on Linkedin

If you have your buyer personas well defined, you will love this method. With Scrab.in you will be able to get in touch with thousands of leads 100% automatically.

As you probably know, Linkedin is a social network that allows you to filter your users according to a job, location, company, work sector, languages, etc. 

These allow you to find your target in a very simple way. And what happens when we put together a well-filtered audience on Linkedin with Scrab.in?

Easy: we get thousands of ultra-qualified leads automatically.

I recommend you to follow this process:

1. Sign up in Scrab.in
2. Log in Linkedin and filter your target following these tips
3. Enter to Scrab.in dashboard and activate visits.
4. Turn on Scrab.in and relax (yes, it will do all the hard work for you)
5. Download a list with thousands of leads to use in the next step

If you have any questions about how to use Scrab.in, Gerard explains everything in this video:

From domain list to qualified leads

If you have a SaaS, this method to find potential customers is going to be your favourite from now on. It consists in getting a list of websites that use a software similar to yours, and through Findthatlead get their emails to get high-quality leads.

Let’s see together how to do it ?

1-Let’s go- to BuildWith

2-Search websites which use software similar to yours. In this case I searched for hubspot.

3-Download the list of domains

4-Upload this list of domains to Findthatlead

5-Download a list with thousands of leads.

And now, what do I do with this data? 

At this point, you will have two lists with thousands of potential customers who are waiting for your message to buy your product. it could be the chance to get first customers. 

Will we get them to buy from us?

The short answer is: yes.

The long answer: yes, if you apply the best cold mailing and growth hacking techniques to send emails with love.

Don’t know them? 

Well, don’t worry, because I’m going to tell you about them right now

How to convert prospects to get first customers with cold mailing

When you’re going to send a cold email, there are two must-haves:

• Having an ultra-qualified list of potential customers (we already have it).
• Have a good email open rate & get replies

And how do we achieve this second point? In this article I explain it to you

But if you don’t want to read another article, I’ll summarize it for you: be creative and write a message that connects with your buyer persona.

These are the basic points that you must include in your email:

• Write a subject that intrigues the recipient and compels them to open the email.
• Write short emails: nobody wants to read a very long email (especially from a stranger).
• Send a clear message with a value proposition that helps to solve a problem of the email recipient.
• Personalize the subject and body of the message with the recipient’s name.

By following these points you will be able to create a good email and get conversions. But… do you want to write cold emails like a real growth hacker? 

Pro Cold Email Hacks to Get More Conversions

• Secret Hack to Convert More with Cold Emailing
• How to Write Emails That Sell More

Write your email like a boss

Now comes the best part. Go ahead and apply everything I have explained to write your first email.

To do this you must apply everything we have seen and read this guide about the GDPR limits to cold email

Subject and copy template

A promise is a promise. At the beginning of the article, I told you that I was going to show you step by step how to get results.

So I want to be 100% transparent with you. This is going to be the subject and the copy I’m going to use for my cold email:

Subject: {name} can we talk?

Copy: Hi {name}

Are you automating customer acquisition?

Do you have five minutes to talk?

The time has come: launch your campaign!

You have your customer list, you have your message… Now you only have to launch your campaign to get first customers!

The process is simple:

1- Go to Findthatlead

2- Go to “Send Email”.

3- Upload your contact list (I recommend you to upload only verified emails)

4- Add your message and personalize it with the {name} field.

5- Send your campaign! 

PRO TIP: I remind you that we have recently added the drip option to Findthatlead. This option allows you to automate the sending of follow-up emails when you don’t receive a response, which will help you improve the response rates of your campaign.

I show you my results

Throughout the post we have already seen how I created my email list and what message I‘ve sent them. But… what are the results? I’ll show you:

1239 emails sent

18 % of opened emails 

17 replies & then show interest in our product? 

The price for all this?

• With digital advertising: 765$ per month ?
• With our strategy: $12 from Scrab.in Plus and $49 from Findthatlead Growth per month ?

Now it’s your turn! Try to get first customers with Scrab.in and tell us what your results have been!