Time Stamped Keynotes

[00.25]-Andrew started in the television business(writer and producer)

[00.45]-He started his marketing agency later on

[01.00]- He wrote the book brandscaping after selling his agency, plus another book will come in January based on the youtube series he did

[02.31]-The word funnel was invented in 1898

[03.09]-Saint Elmo Lewis invented funnel in Detroit. He was also the first person to create a customer survey

[03.46]- In the last three years Andrew has figured out that there must be a better way

[04.37]-If you have a crappy product, then it is not worth marketing.

[05.14]-After working for some companies for three months, they figured that the real reason for their struggle was that their product sucked

[05.54]-Andrew explains how he got his first client which was a multibillion-dollar financial institution

[06.36]-They identified their problem immediately and gave ideas to solve them

[07.27]-Their the first customer stayed with them for 12 years

[08.20]-More than 100 people work for them including freelancers

[09.29]-Building a company is not easy at all. It is exhausting

[10.41]-He misses being surrounded by a lot of people back in the agency days

[12.28]-He and his ex-partners still have a good friendship although they have moved on in their lives’

[13.34]-If you have a 50-50 partnership with your cofounder, then decision making becomes complicated. So it is better that one has more power over others.

[14.08]-Business agreements are answers to the problems in case there is a divergence in the vision of confounders

[15.32]-Go and steal your competitor’s biggest customers, and they will consider buying you

[16.10]-If you want Linkedin to buy your company, you have might have to steal one of their customers. If you do not want your business in a couple of years, consider changing the direction you are heading

[17.16]-You might have to think from the standpoint of “who might want to buy you.”

[18.44]-Getting your company sold to a big company is like an inbound sales approach

[19.24]-When they started anew, all they were doing was sending videos to their customers, and then they evolved with technology

[20.20]-By 2007, they became an agency that claimed that could do everything related to marketing

[21.21]- Later they focused only on providing high margin success to their customers who would not be treated as a commodity

[22.16]-They focused on increasing their client’s revenue rather than on vanity matrices

[23.16]-Follow Andrew’s channel on Youtube

[24.21]-When he had the agency one of their tools for lead gen was speaking.

[25.02]-In the beginning he wasn’t interested in speaking but gradually started enjoying it when he began to take it as a medium of giving value to the society

[26.18]-IN any usual year he gives speeches about five different topics

[27.20]-His speech curiosity factor was so successful because he spent nine months preparing for it

[28.03]-Vast majority of his speaking gigs are referrals(about 93%)

[29.39]-He has been paid as high as $45k-$50k for some speeches

[30.24]-Worst part about speaking is traveling-it is exhausting!. He gets paid for traveling extensively.

[31.14]- He and his friend Robert Rose ended up in Singapore together

He changed his perspective about travel in Singapore.

[32.02]-Two rules about travel- 1. Take your time 2. Travel comfortably

[33.04]-He just finished his last speech and will take two months off now

[34.02]-He wakes up at 3 am every day and rehearse for like 2-3 hours

[34.52]- Books that Andrew recommends – “Steal The Show.”

[35.17]- He also recommends listening to Tamsen Webster. She is the producer for Ted-ex Cambridge.

[36.16]-He thinks that Ted-ex speakers who can pull-off an 18-minute speech are much better speakers than him

[36.51]- His upcoming book is “loyalty loop.” It talks about using “user and clients you have got to get customer and clients you want.”

[37.18]-It talks about six ways any business can use to get their users you want

[38.05]-His book would be out in January 2020

[39.12]-Whenever he feels stuck, he pulls out a book and tries to rethink the way and get a new direction (“Wizards of ads”)

[40.24]-Business Hack-Pick up the phone, send a personalized video and make a relationship with people

[41.09]-Email is good, but it is better to make a call than sending an email

Key Takeaways

• Books By Andrew Davis-BRANDSCAPING-Unleashing the power of partnerships.TOWN INC:
  Grow your business. Save your town. Leave your legacy.
• Business Hack-Pick up the phone, send a personalized video and make a relationship with people
• Two rules about travel- 1. Take your time 2. Travel comfortably

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