Search
Close this search box.

How Snappa Grew By Leveraging The Existing Audience | Christopher Gimmer

Christopher Gimmer Snappa FindThatLead Interviews

⬇️ Check what you will find here:

Christopher Gimmer is the Co-founder and CEO of Snappa.

In 2014, he left his job as a controller to pursue his passion for entrepreneurship. Since then, he and his co-founder have launched and grown a variety of online businesses.

I had the opportunity to interview him on the 13th march last week.

Time Stamped Keynotes- Christopher Gimmer Interview

[01.30]- Chris has a background in finance and accounting, so he had no experience any experience in tech

[02.16]- His partner knew how to code, so they both started working together

[02.54]- He launched an online dating app for students

[03.14]- Initially they got 1000 signups, but they did not know how to do online marketing

[03.51]- After struggling with business expansion, he realized that he needs to learn online marketing and client acquisition

[04.09]- They launched their second business and drove traffic to their website by doing SEO and content marketing

[04.32]- They published a blog post on “Where to find stock photos for free,” and then launched Snappa

[05.21]- They have sold their bootstrapping marketplace and free stock photos website as well

[06.54]- When they launched the beta version of Snappa in July, they already had 4000-5000 email

[07,16]- They kept the app free, and when they launched it in November, they already had 12000-15000 active users

[08.00]- When they officially launched their website in November, they offered the beta testers lifetime discounts offers if they upgrade within one week

[09.22]- When they were doing content marketing for their previous company, they found that they need a tool that is easy to use and creative as well

[09.42]- When they were running a free stock photo website, they asked its users about the problems they face while creating graphics for their content

[11.15]- They leveraged their existing audience of the free stock website for their new but complementary business

[12.11]- They started their keyword research to find out what could they potentially rank for

[12.44]- They published different guides about sizes of different social media headers which helped them rank for different keywords

[13.14]- In the blog posts they would promote their tool, and they kept creating content around the keywords of their niche

[14.38]- Their marketing manager is responsible for researching keywords they should be creating content around

[15.21]- In the start they only used to post one article a week, which did not work so good

[16.17]- They started focusing on backlinks with content.

[16.44]- Snappa now has great domain authority and great SEO because they focused on quality content and backlinks

[18.12]- If you pitch others to come out and link to your website, and your content is like many other similar posts available, there is no incentive for them to do so

[18.48]- If you have the best piece of content about a topic people will be willing to link out to you

[19.50]- If you are new and not able to build backlinks by creating relations, then guest posting can be the option to consider

[21.03]- SEO works great for some businesses, and not for all of them

[21.23]- As a marketer, you have to find out which channel is going to work out for you the best

[22.27]- Chris loves SEO because it only requires to put some specific content, keep updating it time to time and it will send traffic for a long time

[23.16]- They spent $40,000 on the snappa.com domain

[25.08]- In the beginning, it is not important to have .com domain

[26.16]- Snappa has all the templates and features that anyone serious for content marketing will find useful

[27.13]- They are rebuilding some systems that will help create animations and videos to snappa as well

[27.54]- Chris talks about the power of compounding

[28.53]– Saas business takes a long time to grow, but they grow behemoth with time

[29.33]- Chris wants to do anything that will improve his life for consecutive days

[30.39]– Success does not happen overnight. It takes time to grow a company

[30.56]- Chris recommends reading the book “Traction.”

[31.26]- You should think about marketing from day 1 of building your product

Key Takeaways-

 

. . .

➡️ Have you learned something new here? We have contents on YouTube created with love too, so you can continue mastering your sales techniques.

💌 Download the FindThatLead Chrome Extension to find emails in a very easy way.

Also put your LinkedIn now to generate leads on autopilot with our Scrab.in Extension. 🚀

Want to learn the Cold Email secrets?

I have a FREE guide for you!

💳 No credit card required
Content wrote by
Picture of Team FTL

Team FTL

A team of people filled with passion, curiosity and love for their work. Lovers of growth hacking and challenges. A team that values what someone is and wants to be, not for what he/she looks like. Open-minded, determined and full of ideas to explore.
Share this content

Be the first to read our new content!

Feed your inbox with new ideas, inspiration and tricks to sell harder, faster, better, stronger.
🔒 Your info is 100% secured and never will be shared.

Get inspired and discover more 🔎

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter

Feed your inbox with new ideas, inspiration and tricks to sell harder, faster, better, stronger.
🔒 Your info is 100% secured and never will be shared.

Done! Now check your inbox and activate your account.

By the way, if you haven’t received any email, please check your SPAM folder. ⚠️

If you are relying on statistics, you've just made a good decision! 🚀

We don’t send SPAM, and from now on we will provide you with content rich in learnings, tips and inspiration related to lead generation and B2B sales.

Welcome to our Growth Hacking & B2B Prospecting Course

Over the next 5 days we will reveal the Growth Hacking and Prospecting tactics that work best and convert in B2B.

  • The 5 best B2B Growth Hacking techniques for 2024.
  • How to build a B2B lead list prepared to convert.
  • Automate your strategy and generate clients on autopilot.
  • Prospecting on LinkedIn –  The definitive guide ⭐
  • 🎁BONUS: Multichannel Prospecting – From zero to reference in your sector
 

➡️ The Challenge: Join this free course and I guarantee that after 5 days you will have the necessary skills to start generating B2B clients Growth Hacking and Prospecting techniques.

Deal? ⭐