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SaaS Onboarding Demystified | Aaron Krall

SaaS Onboarding Demystified | Aaron Krall

Aaron Krall SaaS Onboarding Expert FindThatLead Interviews

Aaron Krall is one of the best SaaS onboarding experts I know. Aaron Krall is unbeatable when it comes to SaaS onboarding expertise.

It has been a pleasure- knowing him professionally and personally. He helps SaaS business create onboarding sequences that convert more trials into subscriptions.

He has an amazing facebook group that helps SaaS business with Onboarding; that is to say, he helps these companies convert their trials to customers.

He has shared a lot of secrets that anybody with a growing SaaS business would find valuable.

Time Stamped Keynotes-

[01.06]- Aaron Krall helps SaaS to increase their Traffic To Trial Conversions, then trial to full-time users

[01.36]- Aaron has an Awesome Facebook group called SaaS Growth Hacks

[02.19]- There are two sides to creating an onboarding process- Qualitative and Quantitative. They both involve getting to know your customers more.

[02.40]-Aaron talks about Value Switch- A mental switch that hits the mind of a person when a user starts to find value in your product

[02.55]- Identity the “value switch” for a particular segment of the audience and work on it, You have to get your users to see that value switch

[03.25]- You can use Mixpanel to see the actions taken by the people that got them converted

[03.53]- Google Analytics is great, but Mixpanel is excellent for the In-app user experience

[04.13]- Aaron also recommends “Inner Trends,” and he also helping build this tool

Mixpanel and Innertrends are two tools he refers to quantitative analysis.

[04.35]- For the qualitative side, you can use Zoom or Skype and get to know about what your customers know about your tool and what they do not

[05.06]- For messaging, Convert Fox, Intercom or any tool that will allow you to send triggered messages

[05.18]- An in-app messaging tool combined with mixpanel and segmented with google analytics, you can do a lot of things with it

[05.32]- Intercom is for internal onboarding

[06.16]- Gerard recommends Heap Analytics

[07.10]- First phase of chatting with the customer is who the customer is, and what are the pains that they have and that they think the product will solve for them

[07.35]- The questions that might be asked from the visitors might be “What brought you here today,” or “what are the problems you have been facing with this particular job”?

[08.00]- Chat is the best way to uncover objections that the customers have about your tool

[08.16]- If you have a chatbot integrated, 90% of the time people will talk about the objections they have about your tool

[08.38]- He tells how can the messaging be personalized, and you can also get a VA to do that

[09.53]- You should pressurize someone to upgrade to the higher plans available. You want to make it easier for users to do that.

[10.15]- Most of the customers convert pretty quickly, more like in 24 hours

[10.25]- It also depends upon your SaaS, in some cases, it takes four days for customers to get the value switch, which is not right at all

[11.00]- The length of the trial period depends upon the number of days your customer takes to hit the value switch

[11.55]- Your goal should not be getting your customers to update quickly, but to hit that value switch and see the value asap

[13.00]- If someone comes with a terrible product idea, Aaron waits to say anything about the product until it gets traction

[13.26]- If a product does not solve a problem, then no framework can work out for it.

[14.20]- Aaron shares how people can get in touch with him and how the procedure works

[14.53]- Aaron talks about SaaS Startup Implementation Plan (SSIP)

[16.00]- Aaron is also a Wallet Designer, and this is his hobby

[16.38]- aaleathershop.com is his website

[17.13]- Gerard was very impressed by the quality of the material and hard work put into it

[18.23]- Gerard calls receiving the wallet a beautiful onboarding process [19.00]- Aaron has been to SaaSTR 2-3 times

[22.29]- No method other than watching your customer use your tool can give you better insights

[22,42]- Sujan interviews some of his customers every week

[23.21]- Getting to know your customers is one of the best ways to get to get out of yourself and see what is happening

[24.05]- Gerard often directs his sales team not to be sellsy while making sales call, instead try to know better the customer and their needs

See Also
Neil Patel Gerard Compte FindThatLead

[25.09]- No matter what your price point is, there is no alternative to getting to know your customers better

[25.34]- If you want to get more sales, you have o know your customers better. Spending 1-2 hours a week on 30-minute calls a week can gain you insights enough to double your revenue.

[26.10]- Even if you solve one problem of your ideal customer that they are facing with the tool, you will see your revenue increasing, even by a little

[26.28]- When you are just starting a business, plan at least 50 demos to find what your customers want and what they do not want

[26.52]- You can get your customers hit the value switch during these conversations

[27.32]- Once you have figured out what your customers want, you can automate it right away

[27.55]- Gerard recommends talking to 4-5 customers a week

[28.44]- Aaron has a framework for calls and stuff

[29.25]- Aaron records the customer interviews and has his team has its transcription and highlight keywords

[30.05]- Aaron recommends getting off the screen, going to some quiet place and analyzing what your customer wants

[30.32]- Gerard recommends not working one day a week

[31.20]- Aaron Krall uses a website called fancyhands.com

[31.40]- He gets the US-based VAs to do some stuff for him

[33.30]- Aaron dedicates two 5 hours slots for brainstorming strategies, delegating, assigning works to teammates for the whole year

[34.40]- Patrick Campbell from Profitwell talks about keeping customers

[35.30]- In the accelerator course that Aaron does there is three months duration that is only dedicated to customer retention

[36.14]- Gerard recommends the SaaS Growth Hacks to anyone who wants to grow their SaaS business

 Key Takeaways From The Interview-

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