Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets.
He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy
Time Stamped Keynotes
[00.25]-Andrew started in the television business(writer and producer)
[00.45]-He started his marketing agency later on
[01.00]- He wrote the book brandscaping after selling his agency, plus another book will come in January based on the youtube series he did
[02.31]-The word funnel was invented in 1898
[03.09]-Saint Elmo Lewis invented funnel in Detroit. He was also the first person to create a customer survey
[03.46]- In the last three years Andrew has figured out that there must be a better way
[04.37]-If you have a crappy product, then it is not worth marketing.
[05.14]-After working for some companies for three months, they figured that the real reason for their struggle was that their product sucked
[05.54]-Andrew explains how he got his first client which was a multibillion-dollar financial institution
[06.36]-They identified their problem immediately and gave ideas to solve them
[07.27]-Their the first customer stayed with them for 12 years
[08.20]-More than 100 people work for them including freelancers
[09.29]-Building a company is not easy at all. It is exhausting
[10.41]-He misses being surrounded by a lot of people back in the agency days
[12.28]-He and his ex-partners still have a good friendship although they have moved on in their lives’
[13.34]-If you have a 50-50 partnership with your cofounder, then decision making becomes complicated. So it is better that one has more power over others.
[14.08]-Business agreements are answers to the problems in case there is a divergence in the vision of confounders
[15.32]-Go and steal your competitor’s biggest customers, and they will consider buying you
[16.10]-If you want Linkedin to buy your company, you have might have to steal one of their customers. If you do not want your business in a couple of years, consider changing the direction you are heading
[17.16]-You might have to think from the standpoint of “who might want to buy you.”
[18.44]-Getting your company sold to a big company is like an inbound sales approach
[19.24]-When they started anew, all they were doing was sending videos to their customers, and then they evolved with technology
[20.20]-By 2007, they became an agency that claimed that could do everything related to marketing
[21.21]- Later they focused only on providing high margin success to their customers who would not be treated as a commodity
[22.16]-They focused on increasing their client’s revenue rather than on vanity matrices
[23.16]-Follow Andrew’s channel on Youtube
[24.21]-When he had the agency one of their tools for lead gen was speaking.
[25.02]-In the beginning he wasn’t interested in speaking but gradually started enjoying it when he began to take it as a medium of giving value to the society
[26.18]-IN any usual year he gives speeches about five different topics
[27.20]-His speech curiosity factor was so successful because he spent nine months preparing for it
[28.03]-Vast majority of his speaking gigs are referrals(about 93%)
[29.39]-He has been paid as high as $45k-$50k for some speeches
[30.24]-Worst part about speaking is traveling-it is exhausting!. He gets paid for traveling extensively.
[31.14]- He and his friend Robert Rose ended up in Singapore together
He changed his perspective about travel in Singapore.
[32.02]-Two rules about travel- 1. Take your time 2. Travel comfortably
[33.04]-He just finished his last speech and will take two months off now
[34.02]-He wakes up at 3 am every day and rehearse for like 2-3 hours
[34.52]- Books that Andrew recommends – “Steal The Show.”
[35.17]- He also recommends listening to Tamsen Webster. She is the producer for Ted-ex Cambridge.
[36.16]-He thinks that Ted-ex speakers who can pull-off an 18-minute speech are much better speakers than him
[36.51]- His upcoming book is “loyalty loop.” It talks about using “user and clients you have got to get customer and clients you want.”
[37.18]-It talks about six ways any business can use to get their users you want
[38.05]-His book would be out in January 2020
[39.12]-Whenever he feels stuck, he pulls out a book and tries to rethink the way and get a new direction (“Wizards of ads”)
[40.24]-Business Hack-Pick up the phone, send a personalized video and make a relationship with people
[41.09]-Email is good, but it is better to make a call than sending an email
- Books By Andrew Davis-BRANDSCAPING-Unleashing the power of partnerships.TOWN INC:
Grow your business. Save your town. Leave your legacy.
- Business Hack-Pick up the phone, send a personalized video and make a relationship with people
- Two rules about travel- 1. Take your time 2. Travel comfortably