The best way to get your First Customers using Cold Email thanks to FindThatLead &

How do you get your first customers as a Startup? In this post you will find our proven cold email templates and tips to nail your outreach.

⬇️ Check what you will find here:

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If you are an entrepreneur and you have just launched a new product to the market, you are probably looking for a crazy way to get your first customers.

If so, don’t worry. You’re in the right place. At Findthatlead we have been through the process and we have helped hundreds of startups to overcome the initial growth phase and get their first customers.

Do you want me to help you get your first customers? Then read on…

In today’s post I bring you step by step the perfect recipe to get your first customers.

And no, I’m not only going to give you the steps to follow. But at the end of the post I will also show you what my results have been following this strategy.

Are you in? Let’s get to it!

Segment your audience like the gods

As we have already mentioned on other occasions, segmenting your target audience well is key for the results of your actions to be a success. If you know your potential customer very well, you will be able to launch much more personalized campaigns and achieve a thousand times better results.

How can you define your target audience?

Create a buyer persona.

To do so, I recommend that you read this super guide and do the following:

  1. Go to Make My Persona
  2. Create as many buyer personas as you have potential buyers
  3. Identify where you can find your buyer personas on the internet.

This has been one of my results:

Buyer Persona Carlos (27 years old)

first customers

He is Carlos and he owns a small technology startup. He has just launched his business and his only obsession is to find clients that will make his company sustainable. What little he has he invests in advertising in digital media, but for the moment he does not see results in his actions.

Carlos is very active on Linkedin and has a website where he uses automation software and a CRM to streamline the processes of his startup.


I already have my buyer persona, now what?

Once you have clearly identified who your buyer personas are and where you can find them, it’s time to play “detective” and find them.

first customers

And yes, I know. Even if you like Sherlock Holmes and detective series, you have no idea how you can find your buyer persona.

But luckily, you are not the only one who has had this problem. And for that reason, today there are thousands of digital tools that will help you find your ideal customer effortlessly.

I will show you the two methods that, in my experience, give the best results.

The data crab on Linkedin

If you have your buyer personas well defined, you will love this method. With you will be able to get in touch with thousands of leads 100% automatically.

As you probably already know, Linkedin is a social network that allows you to filter your users according to job, location, company, work sector, languages, etc.

These super-filters allow you to find your target in a very simple way. And what happens when we put together a well-filtered audience on Linkedin with

Easy: we get thousands of ultra-qualified leads automatically.

I recommend you to follow this process:

  1. Register on
  2. Log in Linkedin and filter your target following these tips
  3. Enter the dashboard and activate the visits
  4. Turn on and relax (yes, it will do all the hard work for you)
  5. Download a list with thousands of leads to use in the next step

If you have any questions about how to use, Gerard tells you in this video:

From domain list to qualified leads

If you have a SaaS, this method to find potential customers is going to be your favorite from now on. It consists in getting a list of websites that use a software similar to yours, and through Findthatlead get their emails to get high quality leads.

Let’s see together how to do it ?

1-Let’s go to BuildWith

2-Look for websites that use software similar to yours. In this case I searched for hubspot.

3-Download the list of domains

4-Upload this list of domains to Findthatlead

first customers

5-Download a list with thousands of leads

And now, what do I do with this data? 

At this point, you will have two lists with thousands of potential customers who are waiting for your message to buy your product.

Will we get them to buy from us?

The short answer is: yes.

The long answer: yes, if you apply the best cold mailing and growth hacking techniques to your email.

Don’t know them?

Well, don’t worry, because I’m going to tell you about them right now ?

How to convert leads into first customers with cold mailing

When you are going to send a cold email, there are two essential points:

To have an ultra-qualified list of potential customers (we already have it).
Have the recipient of the email open the email and reply to it.

And how do we achieve this second point? In this article I explain it to you

But if you don’t want to read another article, I’ll summarize it for you: be creative and write a message that connects with your buyer persona.

These are the basic points that you must include in your email:

  • Write a subject that intrigues the recipient and compels him/her to open the email.
  • Write short emails: nobody wants to read a very long email (especially from a stranger).
  • Send a clear message with a value proposition that helps to solve the email recipient’s problem.
  • Personalize the subject and body of the message with the recipient’s name.

By following these points you will be able to create a good email and get conversions. But… do you want to write cold emails like a real growth hacker?

Pro Cold Email Hacks to get more conversions

Now the time has come to write your email like a boss

Now comes the best part. Go ahead and apply everything I have explained to write your first email.

Subject and copy template

Promise is a promise. At the beginning of the article I told you that I was going to show you step by step how to get results.

So I want to be 100% transparent with you. This is going to be the subject and copy I’m going to use for my mailings:

Subject: {name} can we talk?

Copy: Hi {name}

Are you automating customer acquisition?

Do you have five minutes to talk?

first customers


The time has come: launch your campaign!

You already have your customer list, you already have your message… Now the most important thing is missing: launch your campaign.

The process is very easy:

1- Go to Findthatlead

2- Go to “Send Email”.

3- Upload your contact list (I recommend uploading only verified emails).

first customers

4- Add your message and personalize it with the {name} field.

5- Send your campaign!

PRO TIP: I remind you that we have recently added the drip option to Findthatlead. This option allows you to automate the sending of follow-up emails when you don’t receive a response, which will help you improve the response rates of your campaign.

Let me show you my results

Throughout the post we have already seen how I created my email list and what message I am going to send them. But… what were the results? I’ll show you:

1239 emails sent
18% of emails opened
17 interested in buying our product
The price of all this?

  • With digital advertising: 765$ per month
  • With our strategy: $12 Plus and $49 Findthatlead Growth per month ?
    Now it’s your turn! Try launching your first action with and tell us what your results have been!


. . .

➡️ Have you learned something new here? We have contents on YouTube created with love too, so you can continue mastering your sales techniques.

💌 Download the FindThatLead Chrome Extension to find emails in a very easy way.

Also put your LinkedIn now to generate leads on autopilot with our Extension. 🚀

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