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An Interview With The Marketing Demigod | Neil Patel

An Interview With The Marketing Demigod | Neil Patel

Neil Patel Gerard Compte FindThatLead

Neil Patel is a New York Times bestselling author. The Wall Street Journal calls Him a top influencer on the web, Forbes says Heam one of the top 10 marketers, and Entrepreneur Magazine says He created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Neil Patel has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and Sales Force grow through marketing.

His blog about marketing generates 3 million visitors per month (51% of them spend money on paid ads), his Marketing School podcast generates over 1 million listens per month, his youtube channel about marketing has over 10 million views, He has 900,000 Facebook fans and He has over 300,000 Twitter followers.

He has spoken at over 310 conferences and companies. From speaking at Facebook to Thomson Reuters, and every major growth marketing conference.

Time-Stamped Keynotes

[01.05]- Neil’s parents used to say- If you are successful, remember that there are people who are more successful than you, and if you are not successful, remember that there are people who are in worse condition than you are in

[01..21]- Neil grew up with little money, but now when he has more money than his days of mediocrity, he feels grateful for what he has right now

[01.41]- Neil believes that anyone can be successful if they are willing to put enough efforts, execute, and learn consistently

[02.34]- When Neil was around 16 years old, he was making 20k $/month

[03.07]- Neil learned in a young age that one should not let success get into the head

[03.12]- Neil believes that one should focus on what one is good at because when he did not do it, he went under the debt of a million dollar

[03.53]- It took him two years to repay the debt

[04.30]- Neil gives consultancy to other companies and as of now it is a good source of income to him

[05.10]- For small SaaS companies who desire to work as agencies, should partner with other agencies and try to create win-win situations for each other by only focusing on what truly matters

[05.31]- Partner with people who are good at what they do and together you can make good money, and this is good for your customers as well

[06.21]- Not everyone is focusing on videos, but Neil grew his business with it

[06.33]- SEO is great, but everything is moving toward audio and video.

[07.05]- Think of every google search as problem people are looking solutions for

If you want to get voice search ready, answer those problems in 2-3 sentences

[07.23]- If you want to know what problems are people looking for solutions to

  1. Go to Google Search Console, and it will let you know the source of the traffic to your website
  2. Use Quora to get the questions people are asking

[08.11]- Neil can do 15 4-5 minute videos in 2 hours and one take

[08.48]- Behind the scenes, people are critical. Neil talks about his team

[09.34]- Neil believes that his team is one of the main reasons that people love his content

[10.45]- Showing appreciation to your customers is an excellent way for customer retention

[11.40]- Size of the gifts you should send to your customers is proportional to the amount they are paying you monthly for your services

[11.56]- Unlike Gerard, Neil has never sent an email that might have changed his life

[12.15]- Neil found that casual text-based emails perform well

[12.49]- Neil’s cold outreach emails get an open rate between 60%-70%

See Also
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[13.32]- Neil Patel will launch one tool like Buzzsumo and another tool for local SEO next month

[14.25]- If you have introduced something disruptive in the market, this does not mean that you can crush your competition completely

[15.04]- Neil has customers from fortune 1000 companies

[15.43]- Neil’s favorite social media is youtube

[16.27]- Carlos from Neil’s team runs his Instagram account, and his Instagram has grown to 20,000 in less than 2 months

[17.34]- Neil works out every day in the morning at his home

[18.51]- Neil prefers working from home than home

[19.03]- Their company has offices from all over the world

[20.10]- Gerard believes that intuition has a significant role to play while making decisions

[20.35]-Neil has people in the team who choose their customers from different parts on the US and world

[20.55]- Neil calls his routine usual and annoying but he enjoys that too

Read How To Use Email Marketing To Generate Leads

Key Takeaways

If you want to know what problems are people looking for solutions to

  1. Go to Google Search Console, and it will let you know the source of the traffic to your website
  2. Use Quora to get the questions people are asking
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