This is a short guide on who to avoid ending inside your prospects’ spam folder when doing cold email.
I’m warning you… the first tip will be in all caps.
#1 – DO NOT SEND MASS COLD EMAILS FROM YOUR MAIN EMAIL ACCOUNT
I’m sorry for all the shouting…
That’s the first tip and it’s the most important one. You always want to set up a new account on a different domain for big outbound campaigns.
Because you want to protect your domain’s reputation. Your domain is a huge asset and you don’t want to get it flagged or lose email deliverability for your business’ accounts.
This leads us to the second tip.
#2 – Create a new email account on a separate domain
People will trust you ’cause the email looks official. At the same time, you won’t hurt your spacex.com domain reputation, if things don’t go as planned.
Are we cool so far? Yeah? Ready to start sending out emails? NO!
#3 – Don’t send out mass emails right away
This will turn on the alarms on every anti-spam monitors.
You have to warm up your new address before sending out large campaigns. You can’t start sending out 50 or 100 emails a day as soon as you create the new email account.
New domains are always considered as suspicious, so you want to let hosts know there’s a real person behind them –not a spammer!
How do you do this?
#4 – Invite your new email address to dinner and a movie
You wouldn’t take a blind date straight to bed, right? That’s how you end up in a sex offender list.
It’s the same with email. If you want to do mass cold email, you first have to earn spam-filters’ trust.
That means using your email account as a regular address for a few days. I recommend writing one-on-one emails for 3 or 4 weeks before doing outbound.
Make sure you write to people you know. Getting replies and having conversations with them helps you take your domain’s reputation from neutral to positive. The more you work on getting a good reputation, the safer you’ll be to start your campaigns.
#5 – Use your real identity for the From line
Don’t make up fake names.
Unless you really ARE a spammer…
In that case, GTFO!
If you are running a business and promoting a valid product that could help your prospects, then you have nothing to hide!
Use your real name. You can even include your company’s name in the From line. Like this:
“Elon from SpaceX”
#6 – I love signatures! You should too.
The signature is the best place to sell in your emails.
I wrote a lengthy guide on how to use your signature to get more replies to your cold emails.
For better deliverability, add your signature as simple text. Some providers block pictures. If you can’t avoid using HTML, make sure the code you use is clean to avoid spam filters.
# 7 – Complete your profile
If you are using Gmail or a similar service that lets you have a profile, add a picture and as much information you can in there.
#8 – Check your SPF/DKIM records
This is a big one. It’s a bit technical to explain here but Woodpecker as a great article on setting up SPF and DKIM records.
#9 – Don’t go ALL IN on your first campaign
There are 2 goals for increasing your domain’s reputation:
- Avoiding spam folders
- Being able to send more emails a day without triggering alerts
You can’t start sending out 400 emails a day after a few weeks of warming up.
Start sending 20 emails a day for a few days. Then 50. Then 100…
Make sure you check your reputation regularly. As long as your emails are being delivered, you can increase your max from time to time.
# 10 – Prospection is key to your success
Targeting the right people will get you more opens and replies. This helps hugely when building up your reputation.
When you use FindThatLead, I recommend using only 99% verified emails. This will keep your domain reputation high.
You can use the lower confidence emails for Facebook & Google audiences.